Grand Oak unveils new rum brand
Grand Oak Limited, leading marketer of alcoholic and non-alcoholic brands, has expanded its brand portfolio with the launch of 9ja café Rhum into the Nigerian market.
The philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are. The new product was unveiled at the on-going International Trade Fair, at the Tafawa Balewa Square, Lagos, and was attended by key distributors across the country.
Managing Director of Grand Oak, Aare Fatai Odesile, disclosed that the new product is of international standard and has been approved by the National Agency for Food and Drug Administration and Control (NAFDAC) and Standards Organization of Nigeria (SON), adding that the brand fuels the resilient spirit, never-give-up, and can-do attitude that Nigerians are known for all over the world.
The Group Executive Director of Grand Oak, Adekunle Rosiji, said the production of 9ja Café Rhum is a result of in-depth research and consumer engagement that the company embarked on, adding that with the unique taste and coffee aroma, the brand is set to take over the leadership of the rum market in the country.
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