Heineken took football fandom to the next level on Saturday, March 31, with a spectacular 2025 UEFA Champions League Final watch party at the Lagos Continental Hotel, Victoria Island. Simultaneously held in cities including Abuja, Port Harcourt, Benin City, Asaba, Aba, Enugu, and Jos, the event fused elite football with immersive entertainment.

Hosted by Sheye Banks, the Lagos after-party featured thrilling performances by music stars Fido and Wande Coal, with DJ Big N keeping the energy high. Heineken influencers such as Yemi Cregx, Sheggz Olusemo, Mike Afolarin, Saga Deolu, and Diana Eneje were also present, connecting with fans and elevating the premium atmosphere.

Attendees enjoyed interactive fan zones complete with a buzzing Heineken cocktail bar, PS5 gaming stations, foosball tables, and the Heineken UCL mini game, where fans won exclusive merchandise and prizes.

The night peaked with Paris Saint-Germain’s stunning 5–0 win over Inter Milan, led by a breakout performance from 19-year-old Désiré Doué.

Reflecting on the event’s success, Maria Shadeko, Portfolio Manager, Premium Brands at Nigerian Breweries Plc, said:
*”With the Cheers to the Hardcore Fans campaign, we wanted to honour the diversity and devotion of Nigerian fans while creating spaces for them to enjoy the UEFA Champions League in a premium, inclusive, and exciting way. This final watch party was our way of saying thank you.”*

Heineken’s UCL celebration left fans with unforgettable memories, blending sport, culture, and community in true Heineken style.