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Konga’s yearly Jara campaign has sparked excitement among Nigerian shoppers, offering timely discounts of up to 50 per cent across various product categories. The initiative, themed: ‘Confam New Year Deals’ has emerged as a vital lifeline for consumers navigating the financial challenges common with January.
Market analysis showed a significant surge in essential household purchases, with electronics, home appliances, and FMCG items leading the sales charts. Data from the first two weeks of the campaign revealed that home appliances and electronics account for 45 per cent of total sales. Groceries and FMCG follow closely at 30 per cent, while fashion and lifestyle products make up 25 per cent of purchases.
“Konga Jara could not have come at a better time,” said Folake Adeyemi, a Lagos-based civil servant.
“With school fees and other January commitments, the discounts on groceries have helped me maintain our family’s standard of living without breaking the bank,” she added.
Similarly, Chidubem Okafor, a small business owner in Abuja, noted: “I have been able to restock my shop with quality products at much lower prices. The authenticity of products on Konga gives me confidence in my purchases.”
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