Beauty West Africa to tackle standards, innovation, skills development

Factors which can help further boost Nigeria’s booming beauty industry will be discussed at the forthcoming Beauty West Africa Conference, which will run from Tuesday, November 26 to Thursday November 28, 2024 at the Landmark Centre, Victoria Island, Lagos.

Issues such as the importance of developing industry standards with public-private collaboration, accessing funding for beauty SMEs, and trends and opportunities in the hair and beauty sector will feature in the two-day conference opening on November 26th.

READ MORE: Beauty West Africa returns bigger than ever for 2024 edition

Other topics for discussion will include skin tone and hyperpigmentation, and biotech innovations in cosmetic formulations. Workshops for hairstylists and barbers will take place on the third day of the event.

Beauty West Africa is the leading trade event promoting beauty, cosmetics and grooming in Nigeria and West Africa. Nigeria’s beauty and personal care market has been forecast to approach ₦16 trillion (US$9.71 billion) in 2024, with an annual growth rate of 12.11% (CAGR 2024-2029).

Running alongside the Beauty West Africa Exhibition at the Landmark Centre, Victoria Island, Lagos, the free-to-attend Conference has a number of leading beauticians, cosmetic scientists and cosmetics business owners sharing their experiences based on working in the local and international beauty industry.

The programme has been developed with the industry expertise of Ezinne Alfa, the founder and Editor-in-Chief of BeautyInLagos, who has been working alongside BtoB Events, the exhibition organiser.

READ MORE: Tips to maintain a positive body image

“Beauty West Africa has consistently provided an unparalleled platform for the African beauty industry to connect, innovate, and grow,” said Ms Alfa.

“Discussions at last year’s conference directly contributed to the formation of the National Technical Committee on Beauty Care & Wellbeing Services (NTCBCWS) by the Standards Organisation of Nigeria (SON), tasked with developing standards for the Nigerian beauty industry. This demonstrates the real impact of the conversations and collaborations that take place here.

“As the official conference partner, BeautyInLagos is excited to foster more transformative dialogue and innovation at this year’s event, empowering beauty professionals to drive meaningful change across the continent.”

This year’s conference is hosting the inaugural Beauty Stakeholder Engagement Forum, convened by the newly formed National Technical Committee on Beautycare and Wellbeing Services. Bringing together key stakeholders and professionals from all sectors of the beauty industry.

Among the speakers are broadcast media professional Lamide Akintobi, Bolanle Tyson who is Head of SME Products at Sterling Bank, Lilian Arigbodi, the Founder & MD of Lilian Collins Ltd, and Vanessa Azar, Beauty Executive at Azar Limited.

The hairstyling and barber workshops on November 28th are being provided by Wahl, the leading international brand of hair clippers for professional and home grooming. The live demonstrations will be taught by renowned educators as part of a global education program “which provides barbers, hairdressers and customers with the fundamental support and quality of training required to succeed in the industry.”

Wahl is inviting participants to: “Stay ahead of the curve with the latest techniques and trends in the industry. Take a step closer to master and become part of our exclusive community of passionate leaders. The sessions provide a fantastic opportunity to use over 100 years of knowledge and experience from the Wahl Artistic Team members, ensuring you leave confident with cutting edge techniques.”

Visitor pre-registration for the conference, workshops and exhibition will give free access to professionals from the beauty and hair industry, otherwise a nominal fee will be charged for those registering at the door.

Businesses interested in exhibiting or looking for sponsorship opportunities should contact Mr Baber on [email protected] or visit the show’s website.