‘LASAA’s growth driven by effective regulation’

The Lagos State Signage and Advertisement Agency (LASAA) has attributed its outstanding performance in the last two years to effective regulation, increased operational vehicles, amplified public advocacy and improved welfare of its workforce.

The Managing Director of the agency, Fatiu Akiolu, who disclosed this yesterday while addressing senior media executives in Lagos, explained that under his administration, LASAA has reported significant improvement in its operational activities.

Akiolu who was appointed the helmsman of the agency about two years ago added that LASAA has achieved significant milestones across various strategic areas following the approval for the placement of innovative iconic out-of-home (OOH) and visually striking structures across the city of Lagos, adding that these modern installations do not only elevate the aesthetic appeal of Lagos urban landscape but also redefine advertising standards with enhanced visibility, durability and digital integration.

He said the agency’s stringent enforcement measures to uphold signage and advertisement regulations have resulted in a substantial revenue increase for both the agency and the state government.

According to him, LASAA has minimised illegal signage practices and maximised revenue collection through diligent monitoring, enforcement actions and compliance audits, thereby ensuring financial sustainability and support for vital public services.

The agency also champions sustainability through flex recycling, which is converted into school bags and distributed to public schools in Lagos.

“Branded as LASAA School Storm, the programme serves as a Corporate Social Responsibility (CSR) effort aimed at educating young minds in Lagos State about the importance of recycling and environmental conservation. By repurposing flex banners collected from enforced boards across the state, LASAA not only reduces landfill waste but also empowers students with essential learning tools, thereby bridging sustainability with education. “This initiative reflects LASAA’s dedication to fostering a cleaner and instilling responsible waste management practices in the next generation,” he averred.