West Africa’s largest cloud infrastructure company, WhoGoHost, has announced the acquisition of SendChamp, the cloud communications startup that powers online messaging for African businesses.
The acquisition of SendChamp is regarded as the first in a strategic series of steps that will see the company transform from a domain and hosting infrastructure company to a diverse digital services platform that focuses on domains, online presence, communication, and online commerce products
The acquisition is part of WhoGoHost’s strategic plans to deepen its value offering for its customer base.
According to both companies, SendChamp will continue to operate as an independent product in the months following the acquisition as it transitions to new ownership. However, in the near future, its products and services will become accessible via the Whogohost integrated platform. The reason for this is to allow for a smooth transition with minimal interruption to existing customer service.
As part of the acquisition deal, SendChamp CEO & CTO and some members of the Sendchamp team will be joining Whogohost. Goodness Kayode will join as the Chief Product Officer while Damilola Olotu as the Chief Technology Officer of Whogohost
Founded by Goodness Kayode and Damilola Olotu in 2021, SendChamp is a cloud communications provider that allows businesses to send and receive customer messages across different channels, including SMS, WhatsApp, email, and voice.
Over the last two years, the startup has worked with over 6000 businesses including Surebet247, Baxi, Chowdeck, Wirepay by Maplerad, Bumpa, and TeamApt. In 2021, SendChamp had previously announced a $100,000 angel round from local syndicates including DFS Lab, Hustler Capital, HoaQ Club, Velocity Digital and a couple of other angel investors— the only round raised to date.
While the cost is undisclosed, the acquisition carries potential positives for all parties involved. Whogohost stands to benefit from SendChamp’s product suite across marketing messages, OTP, and customer support systems, deepening its value proposition, while SendChamp will benefit from its access to Whogohost’s over 100,000 customer database.
Speaking on the acquisition, CEO at SendChamp, Goodness Kayode, said: “We received offers from a number of businesses across diverse industries at different points in our journey but ultimately went with Whogohost when an offer came given the synergies between our products and strategic positioning are clear. With this acquisition, we get to keep building SendChamp as an interoperable product within Whogohost’s integrated platform.”
On his part, Founder, Whogohost, Opeyemi Awoyemi, said: “Over the last 16 years, Whogohost has provided domain hosting services to hundreds of thousands of businesses. The acquisition of SendChamp presents us with a unique opportunity to evolve our business from domain-hosting to a one-stop shop for digital services for entrepreneurs and businesses in Africa. We’re excited about what this means for us. ”
