Shobanjo bags ace award
The award was conferred on him in recognition of his exceptional business accomplishments in repositioning Nigeria’s integrated marketing communications industry as well as his exemplary leadership skills, sound management and human resources development.
While receiving the award, the advertising guru recounted his 47 years’ experience, describing it as an arduous but worthy journey. He said: “We started from zero. We didn’t have so much support but we were focused on our goals and riding on our determination and tenacity of purpose we gradually turned things around in the industry.”
His advertising career, starting in 1971, saw him rise rapidly until December 1979 when he birthed the idea to co-found Insight Communications in January 1980. He was the Chief Executive Officer of the company for 25 years, a position from which he stood down at the end of December 2004.
Insight Communications, now part of Troyka Holdings, is one of the 11 companies housed under the holding company with businesses in marketing communications, resource management and asset protection. The group currently boasts of offering direct employment to over 18,000 direct employees.
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