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TikTok celebrates top content creators in Nigeria

By Guardian Nigeria
09 April 2022   |   1:39 am
The last few weeks have been particularly pivotal in earning Nigeria its place on the global stage of entertainment. And the blooming social media platform, TikTok, has been at the helm of that achievement.


The last few weeks have been particularly pivotal in earning Nigeria its place on the global stage of entertainment. And the blooming social media platform, TikTok, has been at the helm of that achievement.     
  
To further solidify the burgeoning relationship with Nigerian talent, TikTok is on a mission to work more closely with policymakers and content creators across the country.
  
As part of efforts to expand its reach and influence in Nigeria, the platform hosted an event recently, celebrating the best and brightest members of the Nigerian TikTok community, shining a spotlight on their work and collating all the event content under the hashtag, #NaijaToTheWorld. A snapshot of the content created at the event demonstrated the diverse contributions that Nigerian artists make to the world through music, sport, entertainment, fashion and beauty.
 
   
Kicking off with a stirring rendition of the Nigerian national anthem by creator and singer, Babyc.worldwide, who performed for a captive audience before another creator, Freestylepreneurs opened up the event with a lively football juggling extravaganza. 
   
A panel discussion hosted at the event celebrated creators and brands that have seen global success on the platform such as Goya Menor and Nektunes, whose song, Ameno Amapiano remix reached over 9.5 billion views on the platform and he shared how this success could not have happened without TikTok. Popular creators, SoftMadeIt and Brainjotter also shared how the platform has helped them showcase and publicize their talents. 
   
Dance performances from SoftMadeIt and Blakeoffishal led to a fireside chat between TikTok creators, Kie_Kie and JenniFrank29. Both women talked about their journeys into creating content on the platform; touching on the struggles and pressures that come with being a popular figure on the platform, as well as some benefits that have come along with building a sizable following. 

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