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U.K., Nigeria forge creative growth pact

United Kingdom and Nigeria have concluded creative-sector engagements in Lagos, connecting businesses, practitioners,

Donna McGowan
Donna McGowan

United Kingdom and Nigeria have concluded creative-sector engagements in Lagos, connecting businesses, practitioners, policymakers and cultural institutions with expertise, networks and potential routes to new audiences and markets.

The U.K. creative sector delegation brought together 17 professionals from England, Scotland, Wales and Northern Ireland with Nigerian counterparts, working across film, television, music, fashion, design, literature, theatre, visual arts and other creative sectors.

Through targeted meetings, roundtables and activities around the Africa International Film Festival, the Creative Africa Nexus Weekend, Lagos Fringe and Art X Lagos, participants exchanged knowledge, developed professional relationships and explored areas for future collaboration.

The visit also supported the continuing work of the UK-Nigeria Enhanced Trade and Investment Partnership Creative Industries Technical Working Group. Launched in March 2025.

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The Working Group brings government and industry representatives together to identify commercial opportunities, address regulatory and non-tariff barriers and encourage collaboration across film and television, music, design and fashion, architecture, advertising, and gaming.

Country Director of the British Council in Nigeria, Donna McGowan, said: “Creativity thrives when talented people have the opportunity to exchange ideas, develop their skills and build trusted relationships across borders. This delegation has connected creative practitioners and institutions from Nigeria and the United Kingdom, creating space for them to learn from one another and explore areas of shared interest.”

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Following the engagements, the UK and Nigerian partners will build on the relationships and insights developed through the programme, taking forward priority introductions, policy discussions, and partnership opportunities with potential for further development.

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