With new Youtube series, First Bank reiterates commitment to creative industry

First Bank Nigeria Limited has reiterated its commitment to the country’s creative industry with the series of art projects it has supported in the First@arts Initiative: A platform for consolidating all its efforts in the arts, supporting the entire value chain of the creative arts, providing much-needed financing and advisory services, showcasing and facilitating the successes of the industry, and enabling customers to explore the wealth of opportunities the creative industry has to offer.

Speaking at the launch of Bluu TV, a dynamic hub for African entertainment, on YouTube, and premiere of A Heart on the Line, on December 6, 2024 at EbonyLife Cinemas, Victoria Island, Lagos, the Managing Director/Chief Executive Officer of First Bank of Nigeria Plc, Mr. Olusegun Alebiosu, stated that over the years, the bank had been deliberate in support for the creative art, a developing sector with great potential to provide solutions and economic growth, noting that the foremost financial institution treasures the use of creative art to shape “our culture, promoting our values as a people and inspiring positive change.”

The managing director, who was represented by the bank’s Group Executive, Private Banking and Wealth Management, Mr Idowu Thompson, described the movie as a thought-provoking one that has its thematic thrusts woven around love, family, and resilience.

“It also discovers the true meaning of love, family, and sacrifice,” he stated. He added that the bank’s decision to support the project also stemmed from the need to reach out to the younger generation and create a meeting point for the old and new generations.

Alebiosu thanked the cast, crew and production team for bringing their creativity to deliver this masterpiece. “I am certain thousands of people all over the world are about to lock to another level of creativity as we always do, this time empowering talents and major creators and reinforcing First Banker as a brand that people will always respect,” he said.

In her remarks, the film producer, Ms. Abimbola Craig, commended the bank for making the movie a reality by funding the production, noting that the support will go a long way in enhancing the success of the movie, and Nigeria’s entertainment space.

Established in 1894, First Bank of Nigeria Limited is the premier bank in West Africa, a leading financial inclusion services provider in Africa, and a digital banking giant.

The bank’s international footprints cut across three continents – Africa, Europe and Asia – with FirstBank UK Limited in London and Paris; FirstBank in The Democratic Republic of Congo, Ghana, The Gambia, Guinea and Sierra Leone; FBNBank in Senegal; and a FirstBank Representative Office in Beijing, China. All the subsidiary banks are fully registered by their respective Central Banks to provide full banking services.

Besides providing domestic banking services, the subsidiaries also engage in international cross-border transactions with FirstBank’s non-Nigerian subsidiaries, and the representative offices in Paris and China facilitate trade flows from Asia and Europe into Nigeria and other African countries.