Aneto-Okeke’s MAD Solutions becomes official Apple Music DJ mix curator
As more streaming services like Apple Music pitch camp in the African music scene, MAD Solutions, a new-age music distribution and digital marketing company, has recently launched Spin With Engage, a product of the Afro-fusion music listening community and global label servicing arm of MAD Solutions called Engage. MAD Solutions’ Spin With Engage is the new official Apple Music DJ Mix curator helping to spotlight talents across the continent of Africa that includes DJ Neptune, DJ Xclusive, DJ Voyst, DJames, DJ Consequence, and many more. “Even with all the challenges we face in the African market, a business born in Lagos Nigeria, has now expanded into other territories including the United States & Canada with steady and significant increase in music catalogue and revenue,” says Bugwu Aneto-Okeke, Founder and CEO of MAD Solutions.
“Consistently doubling catalogue plays and revenue each year, it’s a great time for African Music and we are proud to be enablers in the Africa to the world movement.”
According to Aneto-Okeke, Engage will create more opportunities for artists’ communities and ensure rapid scaling of listenership through various playlist campaigns and DJ Mixes. Engage is also an official curator for Audiomack. For MAD Solutions, the goal has always been to provide African artists with a global reach. As a member of the Global Independent rights body Merlin with access to the best deals, the company has acquired a mixture of direct deals with over 45 global DSPs licensed via its US office and Merlin deals licensed via its Sub Saharan Africa offices. The company has also partnered with investment company, Chordcash, to help independent artists receive fundings and resources into their music career.
Aneto-Okeke, who has built a legacy within the African music scene has helped spotlight several major acts including Simi, Reekado banks, P-Square, Runtown, Ric Hassani, Asa, Phyno, Maleek Berry, King Perryy, Skales, Seyi Shay, Liya and many more. With an array of new products launching soon, it remains MAD Solutions’ goal to create an ecosystem where independent artists and labels can secure their future in the music business, and achieve their long term goals.