After the BBNaija Shine Ya Eye Season wrapped up in October 2021, viewers and fans across Africa have been patiently waiting to see all their favourite housemates again during the reunion show. The reunion show is where all the juicy details and hidden secrets are unveiled to the fans and also, the moment the housemates voice their thoughts and opinions as well as correct false gossip.

The Shine Ya Eye Reunion Show, which will be hosted by Ebuka Obi-Uchendu, promises to be one of the hottest reunions ever. Who will crack under pressure? Who will spill ALL the beans? And Who will bring the heat back to back? Well, tune in to join the conversation with all 26 housemates; Angel, Peace, Jackie B, Tega, Arin, Maria, Liquorose, Beatrice, Princess, Saskay, JMK, Nini, Boma, Queen, Yousef, Pere, Whitemoney, Niyi, Yerins, JayPaul, Saga, Emmanuel, Kayvee, Michael, Sammie and Cross.

The show will be available to customers on DStv Premium, Compact Plus, Compact, Confam, Yanga and GOtv Supa, Max and Jolli packages from Thursday, June 2, 2022, weekdays at 10pm on AM Urban (DStv channel 153 and GOtv channel 6) and 10:30pm on AM Family (DStv channel 154 and GOtv channel 2).

Abeg is the headline sponsor, and the associate sponsor is Flutterwave. To keep up with all updates on the reunion show, visit www.africamagic.tv/bigbrother. You can also follow the official Big Brother Naija social media pages for news and updates with the hashtag #BBNaijaReunion on Twitter @bbnaija, Instagram @bigbronaija and Facebook www.facebook.com/bigbrothernaija as well as all verified social media pages of DStv Nigeria, GOtv Nigeria and Africa Magic.

Meanwhile, Plaqad has unveiled the second edition of the Big Brother Naija Report. An emerging global marketing and public relations technology company, Plaqad, has been ahead in offering paid content management, influencer engagement and media intelligence services to brands worldwide.

Against the backdrop of the popular reality show, the Big Brother Naija Report, which was released at the recent Nigerian Entertainment Conference provides valuable insights into the public perception of the famed reality TV show, its impact on the youth culture in Nigeria and the Nigerian economy.

The show has been a huge economic driver creating jobs, increasing brand awareness and consumer purchase for brands. The BBNaija season 6 show created up to 12,000 direct and indirect jobs.

In this new report, it was revealed that 64 per cent of viewers admitted that the show provided emotional and mental satisfaction to them post-pandemic. Also, 75 per cent of ex-housemates say that participating in BBNaija helped them achieve some of their life goals.

Additionally, it was reported that 57 per cent of respondents say that seeing a brand sponsor the show influenced their patronage of the brand. Also, 53 per cent of the respondents believe that BBNaija is a more reliable route to success than a university degree.

The BBNaija show is a rallying point for family and friends who enjoy adult entertainment. For instance, the report shows that 71.7 per cxent of respondents watch the show communally with family and friends.

According to Plaqad’s founder, Ayeni Adekunle, the report was derived through primary and secondary statistics sources and comprised both qualitative and quantitative research methods.

“In step with our culture of due diligence, we leveraged technology to give a comprehensive report on this famed show. Using varied research methodologies, we are able to provide a robust report that will be a reference point in economic and socio-cultural discourse. The BBNaija Report is documented proof that the popular reality show is a giant marketing machine that enables brand viability as well as opportunities for talent and entrepreneurial development,” Ayeni said.