Dulux Names ‘Copper Orange’ As Colour Of The Year
WITH the expiration of the Teal colour in 2014, Chemical and Allied Products (CAP) Plc, makers of Dulux brand of premium paint, a subsidiary of UACN Plc group and the technological licensee of AkzoNobel, the world’s largest paints and coatings company, has named ‘Copper Orange’ as the 2015 Colour of the Year.
‘Copper Orange’ was unveiled as the 2015 Colour of the Year in line with the AkzoNobel global tradition and the Dulux brand thought leadership positioning in the paint sector at a special event held recently in Lagos.
Delivering his keynote address at the event, the Group Managing Director, UAC of Nigeria Plc, Mr. Larry Ettah revealed that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life — colour.
He said that one of the outcomes of the Colour of the Year initiative is the elevation of the art of colour beyond the mundane and prescribed usage and application of colour including the various icons and manifestations.
He stated that the theme for the 2015 Dulux Colour of the Year — Explore — was strategically chosen to depict the mood for the colour which encourages everyone to explore everyday opportunities.
he explained that the 2015 Dulux Colour of the Year, ‘Copper Orange’, is a sun burnt colour that is inviting, surprising, warm and adventurous. It captures the natural palette of the earth, human interaction and encourages experimenting because it has a depth that combines perfectly with other colours such as pinks, neutrals, whites and other orange hues, as well as metallic colours and wood tones.
Also speaking at the event, the Managing Director, CAP Plc, Mrs. Omolara Elemide, stated that the Dulux Colour of Year is a global initiative of AkzoNobel where a trend setting colour that sparks discussions in the design and architectural sector, is chosen to represent and set the mood for a particular year.
“Todays event marks the 10th anniversary of the Dulux Colour of the Year in our country. The colour of the year is chosen based on the constant monitoring of emerging social, economic and design trends happening around the world and a panel of independent design experts. The Colour of the Year is one of the ways the brand ensures it keeps its brand promise of “touching people’s everyday lives, everyday”, she added.