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Brand unveils road music challenge to groom local talent 

By Chinonso Ihekire
05 November 2022   |   2:29 am
CFAO Yamaha Motor Nigeria Limited, a joint venture of CFAO and Yamaha Motor Corporation Japan, has launched a campaign called the Road Music Challenge to encourage talented Nigerian youths..

CFAO Yamaha Motor Nigeria Limited, a joint venture of CFAO and Yamaha Motor Corporation Japan, has launched a campaign called the Road Music Challenge to encourage talented Nigerian youths and foster creativity, culture, and diversity. 

Participants are required to record a video using a specific afrobeat developed for Yamaha, and create lyrics using the proposed phrases by the brand. Video entries are to be submitted before November 21, 2022, using the selected hashtags #roadmusicchallengeng and #cfaoyamaha.

The winners of the challenge would be rewarded with prizes worth N5,000,000. The overall winner would go home with the grand prize of N1,000,000 and a 3.5kva Yamaha generator.

Managing director, CFAO Yamaha Motor Nigeria Limited, Mrs. Sylvia Omlenyi, said, “The Road Music Challenge has recorded tremendous success in Ivory Coast, Cameron and Senegal and I am very excited that we are launching the challenge in Nigeria. Entertainment is one of Nigeria’s biggest exports and as most will agree, there is a wide array of budding talents in Nigeria. I am confident that Nigeria will take this challenge to a new level of creativity. For CFAO Yamaha, this is more than just a music contest; it is a platform to promote our local talents, who are frequently unable to breakthrough due to lack of funding.”

To participate in the Road Music Challenge, the details are on CFAO Yamaha’s social media pages; on Instagram (@cfaoyamaha) and on Facebook (@cfaoyamahamotornigerialtd).

The physical activation will start in Enugu (November 3– November 5), followed by Ibadan (November 7–November 10), and finally in Lagos (November 11–November 14).