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Suzuki dedicates award to loyal customers

By Benjamin Alade
14 January 2022   |   2:42 am
Owners of Suzuki vehicles in Nigeria will soon have the opportunity to join the Suzuki owners club by CFAO and earn rewards for their loyalty.

Owners of Suzuki vehicles in Nigeria will soon have the opportunity to join the Suzuki owners club by CFAO and earn rewards for their loyalty.

General Manager, Suzuki by CFAO, Aissatou Diouf, disclosed this in reaction to the award received as the ‘Strongest Comeback Car Brand of the Year’ given to the Japanese automobile franchisee at the last Nigeria Auto Journalists Association (NAJA) awards in Lagos.

Diouf told reporters: “It is a great honour for the Suzuki team to have been awarded. We are happy Nigerians have warmed up to our brand and it gladdens our hearts to see Suzuki cars on the road nationwide.”

She expressed appreciation to customers for trusting in the company and promised that her team would continue to seek ways to enhance their driving experience.

Reacting to those marketing strategies adopted that shaped and increased public awareness of the brand within a very short period of her assumption of office, Diouf said that the team actively listened to Suzuki customers to better understand their expectations and create offers to suit their needs.

“We understand that our customers are our greatest assets and for us to be successful we have to give them the best value for their money. We introduced the Smart Link display innovation to some models, expanded our aftersales network, and also engaged more with our customers through our various lifestyle events.”

On where CFAO Motors is taking the Suzuki brand in a few years, she expressed optimism that they would continue to provide efficient mobility solutions.

“We will continue to expand our aftersales and sales network and guarantee exceptional service to all Nigerians wherever they are.”

Among other projections, the general manager explained that her team is focused on providing various customer-friendly financing options, which include CFAO’s new operating lease business, Loxea.

The Japanese brand franchisee is also running a free service promo in January 2022 where all Suzuki owners will enjoy labour free service in any of its service centres nationwide.

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