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Choices, new MTV Shuga Naija season excites TV viewers

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Actress Adebukola Oladipupo (left); Country Manager, VIMN Africa, Bada Akintunde – Johnson; Executive Director, MTV Staying Alive Foundation, Georgia Arnold and Marketing/Partnerships Manager, MTV Shuga Naija, Anita Aiyudu Adesiyan at the MTV Shuga Season 4 Premiere in Lagos

Highlights Trials, Tribulations Of Molade Memorial High Students
After weeks of working behind the scene, MTV Shuga Naija is back with a brand new season themed Choices, which premiered on MTV Base, DStv Channel 322.

The award winning drama returns with the trials and tribulations of the students of Molade Memorial High, the glitz and underbelly of Lagos nightlife and the family dramas of our characters from Kano.

This season, MTV Shuga Naija promises to be the best MTV Shuga series yet, with entertaining yet educative storylines that integrates sexual reproductive health, family planning, HIV & AIDS, gender based violence, maternal health, early child nutrition, female empowerment, positive parenting, young mums and adolescent girls.

Veteran actors, Richard Mofe-Damijo, Funsho Adeolu, alongside popular TV host and actor, Osas Ighodaro and Big Brother Naija 2018 finalist, Tobi Bakre, have joined this season’s list of amazing talent, who will ensure the programme’s messaging positively impacts the audience.

In addition to the new season, MTV Shuga has unveiled a brand new theme song for the drama, featuring top Nigerian artistes, Larry Gaaga, and Vector Tha Viper.

Larry Gaaga’s expertise as a renowned Executive Producer, coupled with Vector’s expert flow, delivery, and lyrical prowess, results in a classic and memorable track that truly embodies the theme of the television drama’s new season titled Choices.

The track emphasises the importance of individual choices and presents a conversation around taking accountability of one’s life. Vector raps passionately about how every individual has the power to choose how they react to situations in life, and whether they allow themselves to be defined by those moments or not.

Commenting on the development, General Manager of Universal Music Group, Nigeria, Ezegozie Eze said, “We are excited to see such impactful collaborations happening within the entertainment space. Both Larry Gaaga and Vector are incredibly talented and we are excited to see how the world responds to this collaborative soundtrack for the television series.”

Vector and Larry Gaaga, have now joined the ranks of other multi-talented musicians who have worked on previous soundtracks for MTV Shuga Naija. These artistes include Ice Prince, Patoranking, Reminisce, and Flavour N’abania.

Executive Director, MTV Staying Alive Foundation, Georgia Arnold shared her excitement on the new season, “The new series of MTV Shuga Naija has so many stories to tell: we’ll see characters dealing with family planning, contraception, and gender based violence among other issues – all of which are so relevant to our audience. The cast of the series is such an integral part of the work of MTV Shuga – they are not only (brilliant) actors, but also actors and ambassadors, who work so hard to ensure that our messages are reaching and positively impacting young Nigerians across the country. MTV Shuga embodies our philosophy that storytelling saves lives, and we are very excited to show the world our best MTV Shuga series to date.”

Alex Okosi, Executive Vice President and Managing Director for Viacom International Media Networks Africa and BET International also adds, “It is incredibly gratifying to see the rollout of the 4th instalment of this powerful campaign in Nigeria that has had empowering impact on the lives of African youth. At VIMN Africa, we are proud to continue this crucial and global series that originated on the MTV Base channel.”
In addition to the new season, MTV Shuga has unveiled a brand new theme song for the drama, featuring top Nigerian artistes, Larry Gaaga, and Vector Tha Viper. Working together on the new soundtrack, the super-talented acts bring their A-game as Vector combines his lyrical prowess as a seasoned rapper, with Larry Gaaga’s expertise as a singer and producer, creating a classic track that highlights the theme of the new season titled “Choices”.

Meanwhile, fans can expect even more from the stables of the MTV Staying Alive Foundation with a new, ground-breaking documentary on teenage pregnancy – MTV Shuga In Real Life: Young Moms, which will premiere at the end of this year’s season.

Pioneered in Nairobi, Kenya in 2009, MTV Shuga is a long-running drama series and multimedia campaign that follows the lives of young people on the African continent. Aired on Viacom international channels around the world, the contents also offered rights-free to 3rd party broadcasters and content platforms, and used as a teaching aid by educators, healthcare workers and grassroots HIV/AIDS organizations around the world.


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