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Falz, Ill Bliss, Zoro storm Asaba for Club Tour

By Chinonso Ihekire
12 November 2022   |   2:44 am
Following the unveiling of their latest brand ambassadors, known as the Chivas New Regals, Chivas the premium blended scotch whiskey brand, took on Onitsha and Asaba for the third edition of the Chivas Club Tour.

Following the unveiling of their latest brand ambassadors, known as the Chivas New Regals, Chivas the premium blended scotch whiskey brand, took on Onitsha and Asaba for the third edition of the Chivas Club Tour.

The club tour, which was held on October 28 and 29, was an opportunity for Chivas to engage directly with its consumers as part of the #BeRealBeRegal campaign.

Over two nights, guests had the chance to party with some of their favorite artists and celebs, who thrilled them with vibrant performances and premium entertainment at Xanders and M&C in Onitsha and Fobbs and Xhrine in Asaba.

Highlights of the tour included club performance and radio appearances by rapper, songwriter and actor Folarin “Falz” Falana, and award winning rapper, Owoh Chimaobi Chrismathner, popularly known by his stage name, Zoro. They were both unveiled as Chivas Regals at the uber-glam Chivas Mansion Party earlier in September.

The star-studded tour also included performances by Jude “MI” Abaga, and oga boss, Ill Bliss. Other acts on the tour were DJ duo, Hanni x Wandi, DJ Big N and Hypeman, Party Lighter.

Speaking on the tour, Brand activation manager, Chivas, Nkaepe Ette, said “ Chivas continuously seeks to connect with consumers who embody that go-getter, can do attitude. The aim of the tour is to connect with the Hustle Gen – that young Nigerian, who pushes the boundaries of convention to define success and luxury on their own terms, while celebrating the wins of others within their community because they believe in succeeding as a collective, not just as an individual. This is what we mean when we say #BeRealBeRegal.”

Zoro, who was participating in the tour for the second time, but for the first time as a Chivas Regal, spoke on his admiration for the Chivas brand and what it means to him to be on the tour yet again: “ It’s amazing to be on the Chivas Club Tour again, this time as a Chivas New Regal. It is always exciting to meet and interact with others who are making their mark in their own individual ways, and are unapologetic about it. Chivas definitely pulls together an audience of driven, high-energy hustle-gen, who embody the Chivas DNA, and the experience of being a part of that is indescribable.

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