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FFA scouts for beauty, fashion models in Nigeria, outside Africa

By Tobi Awodipe
24 September 2021   |   4:09 am
For almost a decade now, there has been a rise in recognition and appreciation of African beauty and fashion models all over the world, and in a bid to consolidate on the development, Future Face Africa has begun a move to discover new ones all over the continent. Elizabeth Isiorho, a pioneer in the African…

Ecobank Representative, Jide Sipe (left); Founder, Future Face Africa, Elizabeth Isiorho; Coordinator of FFA, Irene Asanji and Co-creative Director, Eniafe Momodu at the group’s conference held in Lagos

For almost a decade now, there has been a rise in recognition and appreciation of African beauty and fashion models all over the world, and in a bid to consolidate on the development, Future Face Africa has begun a move to discover new ones all over the continent.

Elizabeth Isiorho, a pioneer in the African modeling industry and founder of Beth Model Management Africa and Future Face Africa, told The Guardian that Nigeria’s fashion and beauty were getting accolades daily and “now is a good time as ever to discover and export fresh faces to not just Africa but the world’s biggest stages.”

Isiorho said it had always been her dream to promote, develop the local modeling industry and give opportunities to people from various backgrounds and skin tones whilst creating an initiative that truly celebrates the range of beauty the industry has to offer.

“Our main aim with FFA is to discover talents from around the world especially Africa. Starting in London, we’ll be exploring 10 African countries, including Senegal, Cameroun, Burundi, Rwanda, Kenya, Ghana, Angola and Nigeria. I believe in African talents and we should be proud of them internationally. This would also give us a chance to work with more international agencies as they’re waiting to see the models we discover.

“This would be the largest scouting Africa has ever seen and will focus on tapping new talents, both male and female. We are planning to attract thousands of candidates to take part, finalists will be competing for a chance to win a two-year international modeling contract and a cash prize,” she explained.

According to Isiorho, the prize money was added this year because of the discovery that most of the models have nothing with which they could support their families and themselves.

“Our goal is to place them to work directly with brands worldwide, especially in the fashion capitals of Paris, Milan and London,” she said.

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