Mai Atafo, Ejiro Amos Tafiri showcase Heineken inspired collections at LFDW
The 2016 edition of the Heineken Lagos Fashion and Design Week (HLFDW) promises to be more interesting as prominent Nigerian designers, Mai Atafo and Ejiro Amos Tafiri will showcase their Heineken inspired collections at the four-day event that celebrates the fashion industry while also bringing buyers, media and fashion lovers together.
The HLFDW, which is currently on going at the Federal Palace Hotel, Victoria Island, Lagos, began on Wednesday, October 26 and will climax on Saturday, October 29.
Audience at the fashion week stand a chance to win a customized Mai Atafo or Ejiro Amos Tafiri piece by simply buying a six-pack Heineken beer at the event.
Heineken as a brand has continued to integrate its responsible consumption program into all activities through its global brand-led approach of Enjoy Heineken Responsibly (EHR), which was first launched in 2004, to promote responsible consumption.
Whilst the EHR campaign is the flagship of the brand’s commitments, it is also promoting responsible consumption throughout its portfolio. And as an industry leader, the brand philosophy is leadership by example, playing an active role in promoting responsible and moderate consumption of alcohol.