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Felabration21: Fela honoured as fearless man of Africa

By Maria Diamond
23 October 2021   |   4:08 am
For his bravery through his strident, satirical numbers that made him both hero to Africa’s poor and renegade to the governments, Afrobeat pioneer, Fela Anikulapo Kuti,..

Fela and fearless

For his bravery through his strident, satirical numbers that made him both hero to Africa’s poor and renegade to the governments, Afrobeat pioneer, Fela Anikulapo Kuti, has been honoured with a posthumous award as ‘Fearless Man of Africa’.

Fearless energy drink, a premium brand of Rite Foods, recognised the late Afrobeat king with the award as a creative genius and the continent’s foremost talent with positive energy, a premium quality brand that resonates with the value chain of the Fearless energy brand. It was also for his musical prowess and the legacy he left behind for posterity.

According to the organisers, the posthumous award is hinged on the story conceptualised by the Fearless energy drink brand, from its recent findings on courageous people in all spheres, including music where the late Afrobeat king was pinpointed as Africa’s Most Fearless man, in ideas, performance, courage and leadership.

Speaking at the grand finale last Sunday, October 17, at the New Afrika Shrine Ikeja, Lagos, the Managing Director of Rite Foods, Seleem Adegunwa, represented by the Brand Manager, Boluwatife Adedugbe, said the late Fela also referred to as the Abami Eda (Weird one) deserves the honour for the impact he made in the music industry, having fought a good cause for the people through his songs.

Adegunwa said, “Fela resonates with what Fearless stands for: positive energy, courage, leadership, and can-do spirit that comes with Fela’s creativity and leadership quality; his pursuit for a better Nigeria and Africa in general.”

Amazed and thrilled with the attractive symbol that signified his father’s greatness in his sphere of music genre and his giant stride in bringing about social change through it, daughter of the late Afrobeat maestro and founder of Felabration, Yeni Kuti, who received the award on behalf of the Kutis, expressed her joy for the very important recognition of her father’s effort.

Yeni commended the energy drink brand, saying the award was the best thing that has ever happened since the inception of the Felabration. She stated that the award is significant because it is from a leading brand that has been promoting human and economic development, especially in the entertainment industry, which is a burgeoning sector of Nigeria’s economy.