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Femi Falodun steps in as CEO ID Africa

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Femi Faloodun

Creative Communications and Digital marketing company, ID Africa, has announced the appointment of Femi Falodun as CEO of the organisation.

Falodun was named CEO, upon the organisation’s acquisition of NET News Limited, the parent company of TheNETng, 234Star, Neusroom, Orin and other platforms.

Prior to his appointment as CEO, he served as the COO of ID Africa for four years, where he oversaw the creation of Nigeria’s first PR mobile app and established the country’s first independent music streaming service, ORIN, while also developing Nigerian Twitter Map (Twittermap.ng), a social conversation and influencer-mapping tool.

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Falodun originally served as Head of the digital department at BHM where he oversaw the expansion of the department from a Client Service unit to an independent Digital Marketing company offering a full-service digital communications package now known as ID Africa.

Since joining the organisation, Falodun has consulted on diverse Public Relations, Content Marketing and Digital Communication campaigns for some of Nigeria’s biggest brands, developing strategies and tactics for major brands, such as Interswitch (Verve & Quickteller), Nigerian Breweries Plc (Star Lager, Heineken, Gulder, Amstel Malta, Fayrouz, etc.), SevenUp Bottling Co. (Pepsi, Aquafina, 7Up), Viacom Int’l (MTV Base, BET, Nickelodeon, Comedy Central), Access Bank, MTV Foundation (MTV Shuga), Reckitt Benckiser (Dettol), Betway, NET News Ltd. (theNETng, 234Star, Neusroom NG, etc) and others.

Under his leadership since 2015, ID Africa has executed over 150 marketing campaigns for various brands, created over 20,000 hours of video content, amassed over 15 million video views across its various digital channels, while experiencing an average year on year revenue growth of 40 %.

In his new role, Falodun will oversee the management and operations of ID Africa following the acquisition of theNETng. He will manage the transition and operations of ID Africa into the leading marketing communications and media company using technology and great content to connect brands and individuals with their target audience. Both organizations are owned by the BHM group, which is founded by veteran PR professional, Ayeni Adekunle.

Speaking on his new role as CEO, Femi Falodun said, “I am particularly excited about this appointment, as it is an opportunity to further build the organization to a position of strength, while pursuing a clear direction for innovation, operational efficiency and value creation.”

Commenting on the appointment, founder and outgoing CEO of ID Africa, Ayeni Adekunle said, “In the past four years in ID Africa, Femi has been the strong advocate of our innovation agenda. He undertook a phenomenal journey of growth and transformation for the group, which culminated in an average YoY revenue growth of 40%. I am confident that Femi’s leadership will continue to drive ID Africa’s digital innovation and global growth.”

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Femi holds a BSc. Biochemistry from Federal University of Agriculture, Abeokuta, an MBA (Marketing) from University of Lagos and a Post Graduate Diploma in Marketing from CIM, UK. He is a member (MCIM) of the Chartered Institute of Marketing (CIM) UK, a certified Digital Marketer (Hubspot & Google), and Trainer (Digital Marketing Institute). 

He has facilitated training workshops and masterclasses at NIPR (Nigerian Institute of Public Relations) Lagos, Social Media Week Lagos, Social4Media Masterclass, amongst others.

Meanwhile, ID Africa is acquiring NET Newspaper Limited (NNL), seizing the opportunity to expand its frontiers in the media and marketing communications industry.

The acquisition will see ID Africa take up controlling shares and oversee the management of properties such as TheNETng, NECLive, 234Star, Neusroom, Orin, NETshop and other NET News properties.

With an average year-on-year revenue growth of 40%, Info Digital Africa (ID Africa), a Creative Communications and Digital Marketing company founded in 2015 is one of the fastest growing digital marketing, media and communications companies in Nigeria.

Over the years, the digital agency has built a commendable track record, which includes executing over 150 successful marketing campaigns, contributing to the growth of various international brands, as well as creating over 20,000 hours of video content, which have amassed over 15 million views across digital platforms.

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Upon conclusion of this business combination process, ID Africa will become a formidable 360 marketing communications and media company using technology and creative content to connect brands and individuals with their target audiences.

Under its new operation, ID Africa will look to deliver technology solutions, consumer products, marketing communications services, as well as media and publishing services through its news, entertainment and lifestyle content platforms.

“The alliance between ID Africa and TheNETng is a strategic move intended to bring these great companies together in order to create an all-in-one communications entity within Africa’s marketing, media and tech industries. By bringing together the best of our resources, capabilities and know-how, we will deliver the industry’s best marketing communications and media services for clients, as well as excellent technology solutions and products for a wide range of consumers,” Falodun said.

“Furthermnore, with operational efficiency and continuous innovation, we can create a greater value for our customers, employees, investors and partners.

Commenting on the new Development, the COO of NET Newspapers Limited, Jide Taiwo said, “We believe our new relationship with ID Africa will pave the way for both companies to progress further towards our goal of being the best marketing communications and technology business Africa has to offer. This is an audacious dream but it is a dream both companies are committed to making a reality. We are proud to be part of the new ID Africa, and we look forward to the amazing things we will accomplish together.”

Both organisations are part of BHM group founded by one of Nigeria’s leading media and marketing communications entrepreneurs, Ayeni Adekunle.

“The acquisition is part of a long-term strategy to ensure that our businesses continue to grow and evolve in a dynamic environment. By positioning ourselves appropriately for the future, we can ensure that the group’s constituent brands continue getting results and creating value,” Adekunle said.

This acquisition will bring together an extensive range of experienced personnel and expertise in the marketing and media industry.


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