Firm launches new product, picks Sani Danja as Ambassador

Leading manufacturer of home products, Aspira Nigeria Limited, recently unveiled a new product, Viva Plus Laundry Sanitizer Detergent Powder at Tahir Guest Palace, Kano, Kano State. The ceremony attracted a cross section of customers, traders, key market drivers and the media.

In his address, Head, Marketing, Aspira Nigeria Limited, Mr. Santhosh Kumar Nair disclosed that the latest product had undergone all the necessary checks and was carefully manufactured to bring about a more hygienic and healthy society.

He added that the product was a result of the endless desire of the company to serve the society in better ways adding that, “Our commitment to the society and to health care has expanded our product range to sanitizers, dish- washers and dental health care products”  

Mr. Nair recalled that Aspira Nigeria Limited has an unblemished reputation as the flagship of a number of market leading brands such as Viva, Sabil, Chic, Family Care Baby& Me etc, while assuring that the new product would offer a fulfilling product- experience to customers.

The Chairman of the company Alhaji Ahmadu Danzago, in his remarks, stated that the product could not have entered the market at a more auspicious time, given the present global push for improved personal care and hygiene, including the need for a cleaner and safer environment.

He appreciated the people of Nigeria, the company’s customers in particular, for their unshaken patronage and loyalty to their various range of products, while promising them a happy and prosperous relationship in the years to come.

Speaking, the Brand Ambassador, Aspira Nigeria Limited, Alhaji Sani Musa Danja, expressed profound delight at the unveiling of the new product, stating that the product launch was in line with the tradition of the company to break new grounds and deliver high- quality product to their customers.

Danja, a leading celebrity in Nigeria and beyond, implored the people of the state and Nigerians in general to go for the latest product from the portfolio of Aspira Nigeria Limited as it is the best in the market and assured them of a thrilling experience as the new product,

Also speaking, the Product Manager, Aspira Nigeria Limited, Mr. Ali Jammal recalled that in the wake of the COVID-19 pandemic in the country, the company decided to develop a detergent that could reduce the risk of spreading ill- causing bacteria, in addition to keeping clothes stain- free.

He said that Viva Plus Laundry Sanitizer was the result of that courageous initiative.

He indicated that, “The new Laundry Sanitizer was developed under multi-enzyme and eco- friendly technologies and contains zero percent bleach. It is gentle on fabrics and works even in cold water.”
 

Aspira Nigeria Limited is one of the largest manufacturers and distributors of personal health care and laundry products in Nigeria. Located in the Northern commercial city of Kano, Aspira Nigeria Limited began operations in Nigeria in 2009, with the production of various range of detergents and bathing soaps.

The Personnel Manager of the company, Alhaji Bala said the organisation has since emerged as one of the fastest growing companies in Nigeria, becoming a market driver in the state, in the North and in some of the countries bordering Nigeria. He explained that as part of their Corporate Social Responsibility and the need to give back to the society, they fumigated various local govt areas in the state as well as in nearby Jigawa and Kaduna States, during the recent COVID-19 pandemic in 2020.

“In addition, we distributed over 1 million face masks and mini- hand sanitizers to the members of the public to prevent the spread of deadly virus. Our commitment to society has expanded our services to renovation of schools and, we will be continuing to do similar activities in almost all states across Nigeria” said Alhaji Adamu.