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Hi-Life Fest: Akpan wins Port Harcout audition


Hi-Life Fest Judges, David Jones (left); Akasbaba; Josiah Akinola, Assistant Brand Manager, Regional Mainstream Brands Nigerian Breweries Plc.; winner Port Harcourt regional audition, Roselyn Akpan; John Adesola, Regional Trade Marketing Manager Port-Harcourt Nigerian Breweries Plc., and highlife legend, Bright Chimezie, at the HI-Life Fest Regional Final in Port-Harcourt, Rivers State

Committed to promoting progress, particularly among music stars in Nigeria, Life Continental Beer, a stable from Nigerian Breweries Plc, held the second regional auditions for its ‘Hi-Life Fest’ as the search for the next king of highlife continues.

The event, held at the Joseph Yobo Mini Stadium, Port Harcourt, Rivers State, had a team of judges consisting of seasoned music producers and guest personalities that witnessed the various performances of the would-be highlife kings, while they also engaged the guest audience in deciding the best acts. Registrations and auditions were held at Veroz Rest and Bar, GRA Phase 2, culminating in the semi-finals.

Speaking at the event, Regional Trade Marketing Manager Port Harcourt, Nigerian Breweries Plc, John Adesola, reaffirmed the brand’s commitment to the progress and culture of the people of the Southeast.


“Highlife music is an integral part of the rich Igbo culture. This is evidenced in the success of legends like Chief Stephen Oliver De Coque, Celestine Ukwu, Osita Osadebe, Bright Chimezie and many others. This genre of music remains important to our consumers, and the Hi-Life Fest serves to remind them of our brand’s commitment to their lifestyle and progress,” he said.

The winner of the Port Harcourt auditions, Roselyn Akpan, expressed her excitement saying: “Highlife music has always been a part of me, and winning the regional competition is basically a dream come true. Life Continental Beer has created a platform for me to express my love for this genre of music and I am grateful for that.”

Akpan joins Umunnakwe Nwajiaku, winner from the Owerri regional auditions as they await winners from other regional auditions in the grand finale in Onitsha, Anambra State, where the overall winner will be rewarded with the sum of one million Naira and a one-year recording deal.

Meanwhile the Enugu auditions began on Monday, May 15 and ends tomorrow, Sunday, May 21. Aba leg of the auditions, which is schedule to hold from June 5 — 11, takes full swing, while the grand finale holding in Onitsha comes up on June 25.

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