Kneubuhler becomes Radisson Hotel group’s MD for Africa

Radisson Hotel Group (RHG) has announced the promotion of Sandra Kneubuhler to Managing Director for Africa. Based in Johannesburg, Kneubuhler now oversees the group’s operations across English-speaking African countries, building on its strong presence and success across the continent.

Since joining RHG in February 2019, she has demonstrated exceptional leadership and a commitment to excellence. Previously serving as Country Director of Sales and District Director for South Africa, Kneubuhler played an instrumental role in developing and leading the company’s Cluster Sales Team in South Africa, further establishing RHG as a leader in the region.

Under her guidance, Radisson saw impressive growth, including an 11 per cent increase in corporate revenue during her first year. Her strategic focus and ability to cultivate high-performing teams have positioned her as a driving force in the group’s success in South Africa.

In addition, she led the commercial and operational teams in South Africa with a focus on delivering long-term, strategic value for all stakeholders. Her holistic approach resulted in strong performances across all key performance indicators such as market share, profitability, guest satisfaction, and employee engagement.

In her expanded role, Kneubuhler will now lead operations across RHG’s English-speaking markets in Africa. This appointment reflects the group’s commitment to investing in regional talent and strengthening its footprint across Africa, one of its key growth markets.

Her extensive experience in the African hospitality sector and her expertise in strategic revenue growth, team development, and operational excellence uniquely equip her to oversee the group’s operations across this dynamic region.

Commenting on Kneubuhler’s appointment, the Chief Operating Officer, Middle East, Africa and South East Asia Pacific at RHG, Tim Cordon, said: “We are thrilled to have Kneubuhler step into this vital role as Managing Director for Africa. Her leadership and achievements within South Africa have set a new benchmark, and we are confident that she will continue to bring success to our wider operations in Africa.”

Speaking about her new role, Kneubuhler said: “I am honoured to take on this new role and to lead our talented teams across Africa.