Pernod Ricard Nigeria, a member of the Pernod Ricard Group, was part of this year’s Lagos Cocktail Week where it showcased three premium brands, Absolut Vodka, Olmeca Tequila, and Chivas Regal, offering unique flavours and experiences to cocktail enthusiasts.

Themed “Innovation, Culture and Passion,” the Lagos Cocktail Week was a vibrant showcase of creativity with signature cocktails crafted from the iconic Chivas XV, an exciting introduction of Absolut Watermelon, the latest variant of the AbsolutVodka portfolio with a revitalizing sip and paint experience at the Absolut booth and an exclusive one-hour showcase for Pernod Ricard leading with Olmeca Tequila.

The Chivas Regal Bar Battle competition saw talented mixologists compete, blending traditional techniques with modern flair. Joshua Alabi emerged victorious, taking home a prestigious Wine and Spirit Education Trust (WSET) scholarship and a ₦300,000 cash reward. The annual event is a celebration of cocktail culture which aligns with Pernod Ricard’s Conviviality culture.

Marketing Director of Pernod Ricard Nigeria, Evane Chenuet, said his firm is excited to be a part of the 2024 Lagos Cocktail Week, a platform that celebrates creativity, innovation, and the country’s thriving cocktail culture, as it marks its 10th anniversary of pushing boundaries.

At this year’s event, the Pernod Ricard responsible drinking campaign ‘Drink More Water’ was not left out.

‘Drink More Water’ campaign, launched in 2021 as part of its Sustainability and Responsibility Roadmap, tackles the issue of binge drinking among young adults with the use of bold messaging hinged on responsible drinking and complementary water distribution during the event.