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Hilda Baci aims to break Guinness World Record with Cook-A-Thon

By Tobi Awodipe
06 May 2023   |   4:41 am
Multi-talented TV producer, actress, and foodpreneur, Hilda Baci, has announced that her highly anticipated four-day cook-a-thon, slated for May 11 to 14, 2023, is one for the Guinness World Records.

Lead PR agency for Hilda Baci cook-a-thon, Nene Bejide; Hilda Effiong Bassey, Lead project coordinator on Hilda Baci cook-a-thon; Nowe Segun-Ojo and Integrated Media Manager, GB Foods, Ademola Dawodu at the press conference held in Lagos recently.

Multi-talented TV producer, actress, and foodpreneur, Hilda Baci, has announced that her highly anticipated four-day cook-a-thon, slated for May 11 to 14, 2023, is one for the Guinness World Records.

Holding at Amore Gardens, Lekki, Lagos, she intends to showcase her culinary skills using various local and intercontinental recipes to put Nigeria on the global culinary map.

Baci, who is also the Chief Executive Officer of My Food by Hilda, a fast-food restaurant in Lekki, will attempt to break the record of 87 hours, 45 minutes, and 00 seconds set by Chef Lata London in Rewa, India in 2019.

Speaking at a press conference held in Lagos, she reiterated the essence of the cook-a-thon as an inspirational platform for young people.

“The goal of the Cook-a-thon is to inspire every young girl on the possibility of achieving their dreams; this is why I am setting an example with this attempt. My victory is a win for young women across the continent in breaking barriers and leaving lasting impact,” she said.

Hilda Effiong Bassey is a graduate of Sociology from Madonna University, Okija, Anambra State and her foray into catering was influenced by her mother’s culinary techniques. After establishing My Food with her brother as a student, she extended her skills to TV, starting with the cooking segment, In my Kitchen, on Rave TV’s breakfast show, Morning Rave. She was also the host of Dine on A Budget on Pop Central TV, where she engaged celebrities on topical issues while treating them to a great dining experience.

Prior to Dine on a Budget, she worked as the lunch division manager for a breakfast company, where she gathered experience on operating a culinary business. She started My Food by Hilda in February 2020 from her apartment in Ikate, making bowl recipes during the lockdown.

This attempt will test her will and grit as she continues to inspire young chefs and in preparation for the Cook-a-thon, she successfully held a 24-hour dry run from April 12- 13. Partnering a fitness trainer and nutritionist to lose over 20kg and adjusting her diet, Hilda and her team have designed over 100 recipes to be served at the event, which would be open to the public through registration.

Also speaking, Lead Project Coordinator, Hilda Cook-a-thon, Nowe Isibor Segun-Ojo said: ‘‘The Hilda Cook-a-thon is a ground-breaking project geared at making an impact and providing growth opportunities. We are on a journey to setting a new narrative and bringing something refreshing to Africa. We believe this is achievable and we are banking on everyone to support a young woman with big dreams. We appreciate all our sponsors who have made this project possible’’.

Baci has showcased her skills on various cook shows and represented Nigeria at the Jollof Faceoff Competition in 2021, which she won. The Guinness World Record attempt is her latest feat in driving her entrepreneurial vision for impact and attracting more investors and collaborators toward the expansion of Food by Hilda. The event will have sideline activities including games, music performances, poetry and celebrity attendance.

The Cook-a-thon is headline sponsored by GB Food; Gino tomatoes paste, Ginomax and Bama. Other sponsors include Woodscope, Amore Gardens, Vendease, AfriGlobal, Uber, Arla Foods, CWAY, Filmhouse, ORIKI, PowerOil, Slum2school and Festus Fajemilo Foundation, who will bring disadvantaged children to the event in a bid inspire them to pursue their dreams.

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