For Joshua Abiola James also known as Jaytime in the music circle, music is his passion.

The prolific songwriter, born and bred in Lagos, is a fast rising musician who is striving to be one of the sought-after artistes in the industry with his musical prowess.

Jaytime’s tentacles cuts across fascinating genre of music with a compendium of contemporary style, rap, dancehall, R&B and Afrobeat in his bid to better showcase and promote African music to the world.

Due to his versatility and tenacity, Jaytime released a mind-blowing single titled ‘Kiss N Tell’ featuring an A-List Nigerian artiste. This hit rocked several radio frequencies due to its peculiarity.

He then released another hit single that took the musical scene by storm, which in turn registered his presence fully amidst his counterparts.

Jaytime, who loves to make make good music, again came up with another resounding hit titled ‘Never Say Never’.

“Winning is the nature of the game. Never retreat nor repel for the best is yet to emerge. Man’s capacity to succeed is dependent on his resilience for greatness.”

The melodious lyrics ‘Never say Never’ by ‘Jaytime’ was conceptualised on the premise of vigour and self sufficiency. Ability to be forceful to surmount several impediments is the major essence of the song.

Also, as the chorus implies ‘Owonikoko’, ‘Money is pivotal’.

80 per cent of human needs revolve around money, which drives home a very strong message that life becomes meaningless once basic needs cannot be met. Which is why the ‘Never say Never’ is the first track from his EP, a carefully woven masterpiece.