More companies sign up to WTM Agency Pavilion
Ahead of this year’s World Travel Market London billed for November 5 through 7, more organisations have continued to sign up for the WTM Agency Pavilion, a first for World Travel Market (WTM) London, the leading global event for the travel industry. Among the most recent sign-ups are three UK companies and one based in Greece.
The Pavilion is a dedicated area right next to the WTM International Media Centre, where PR and marketing professionals can promote their services.
Representing the UK are interactive digital experience company The Creative Engine, which – among other things – creates e-learning tools; tourism marketing, representation and PR company Made, which also organises events and travel itineraries. The third is travel magazine Wanderlust, which in recent years has branched out to include awards and accompanied experience journeys among other things.
Also booking its place in the WTM Agency Pavilion is hospitality-marketing agency Travelworks Public Relations, based in Greece.
The Creative Engine managing director Andrew Candler said, “We have been to the show as visitors, so know from experience that this is the best way to get our travel e-learning products in front of tourism boards and tour companies.
“We liked the simplicity of the Agency Pavilion and the fact that every agency’s work will have equal prominence – we know our innovative products will shine.
“We are also hoping to use the show to launch a new product for this industry, so are very excited about future opportunities that might develop from being an exhibitor this time around.”
Travelworks CEO Kosta Panagakis said, “For the past five years, Travelworks has been attending WTM London both on behalf of clients and as a corporate visitor.
“The establishment of the new Agency Pavilion for 2018 is the perfect opportunity for the Travelworks team to attend as an exhibitor, with a view to sourcing new business leads and raising the company profile on an international level.
“As one of the fastest-growing hospitality marketing agencies in southern Europe, and a market leader in Greece, Travelworks has a unique portfolio of luxury clients in Athens, Mykonos, Santorini, Crete and the Amalfi Coast.
“The team is looking forward to exhibiting at WTM London and believes that the new Agency Pavilion provides an excellent opportunity to expand our business interests in southern Europe, in particular forging new relationships with clients in key geographic areas such as the French Riviera, northern Italy and Sardinia.”
John Innes, managing director of Think Publishing, representing Wanderlust, said, “The Agency Pavilion is the natural home for Wanderlust. It gives us a base to meet to our existing trade clients and the opportunity to talk to new partners across the trade.”
Other companies signed up to the WTM Agency Pavilion include UK marketing and representation agency the Brighter Group and film production agency NEEDaFIXER.
Speaking on the development, WTM Portfolio Press & PR Manager, Paul Nelson, said, “The WTM Agency Pavilion is the perfect business opportunity for marketing, PR, digital influencer, social media, SEO and PPC agencies to showcase what they do to the global travel and tourism industry in a dedicated area at the entrance to the WTM International Media Centre.”
Pavilion stand holders also get additional pre-, post- and at-show benefits, including access to the My Invitations and My Event pre-show platforms on the WTM London Exhibitor Portal, as well as targeted emails, social media and PR opportunities such as inclusion in WTM Exhibitor News; the WTM Catalogue and Media Diary of Events.
At-show benefits include use of the press conference room and WTM’s Interview Wall.
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