News Central TV celebrates, launches on DSTV
News Central TV has reinstated its commitment towards identifying talents and capturing African stories in the best manner, as the broadcast platform celebrates a landmark achievement of operating in 42 African countries.
Exactly on August 1, 2022, News Central Media Limited launched its broadcast services on DSTV. Before coming on DSTV, the platform launched on StarTimes in 2020 and has gained prominence as a Pan-African news channel known for telling compelling and incisive stories about Africa.
With more than 20 programmes, the media firm said it is changing the narrative about how Africa is portrayed and putting human faces into news telling.
Speaking at the anniversary event in Lagos, Head of Commercial for News Central Media Limited, Rosemary Egabor-Afolahan, said: “As a premium African news brand, we are focused on telling African stories with honesty, dignity and respect to changing the single-minded narrative of the continent. Our audience is first and primarily Africans with a focus on certain key markets. We are excited to launch DSTV, a platform that we believe will help further drive our vision to become the most respected news media brand in Africa.
“News Central TV is aimed primarily at Africa youth between 18 to 34 years. We offer over 20 hours of original and inspiring content daily that cuts across Politics, Business, Sports, Entertainment and features. Part of the station’s news strategy is to report stories in a simple and conversational way, engage heavily with their audience, and differentiate ourselves from the competition by pushing out authentic stories that offer fantastic analysis on issues that matter to Africans across the economic, social, and political spectrum.”
“Our clients can be rest assured that when they partner with us, they will be reaching audiences in 42 African countries, a diverse audience they need to sell their products and services to.”
Some of the countries where News Central TV is broadcasting currently include Ethiopia, Ghana, Uganda, Nigeria, Kenya, Rwanda, Tanzania, Senegal, Zambia etc. The station is available on DSTV Channel 422, Startimes channel 274 and online on AVO TV channel 23, OHP, Sasai TV, Limex TV, You-Tube live and across all social media platforms.