The Nigeria Digital PR Summit (NDPRS) has announced the opening of registration for its 11th edition themed “The Rise of Digital Influence: Culture, Creators and the New PR Playbook.” The summit holds October 15 and 16, 2026 at The Zone, Plot 9 Gbagada Industrial Scheme, Lagos.

The organizers said registration opens August 3, 2026, and closes on September 18, 2026.

It stated: “As audiences increasingly place their trust in creators alongside, and sometimes ahead of, traditional media, practitioners need a genuinely new playbook, not an update to the old one.

“Sessions will explore how brands and institutions build real influence within Nigeria’s creator economy, the shifting architecture of cultural relevance, and practical frameworks for collaborating with and measuring the impact of creator-led communication. Attendees will also gain insight into current PR trends, reskill for a fast-changing digital landscape, and network with industry leaders across Nigeria’s communication sector.”

Programme highlights include keynote addresses, panel sessions, breakout sessions, fireside chats, masterclasses, structured networking opportunities, and the Digital PR Awards Night, recognising teams and professionals for groundbreaking campaigns and innovative contributions to Nigeria’s digital PR landscape.

The organizers said that paid attendees will receive a certificate of participation and induction as Digital PR Ambassadors. This hybrid edition serves as an essential training platform for young and mid-level communication professionals. The summit features keynote sessions, fireside chats, and masterclasses, all built to help participants apply AI tools to work more efficiently and stay competitive in a fast-moving digital environment.

The two-day Summit convenes senior and mid-level marketing communications professionals across industries, key stakeholders, and leading technology companies specialising in internet services, social media, and digital innovation. The Summit is a non-profit initiative of Upticomm Marketing Company Limited.

Since 2016, NDPRS has established itself as one of Africa’s foremost platforms for equipping professionals with practical digital PR strategy. The Summit continues to address the impact of AI and other disruptive technologies on public relations and communication.