Fast-Rising music artiste Nova, who is currently exploring the Canadian and Nigerian music scenes, respectively, has joined the league of musicians who are early adopters of the cost-cutting Artificial Intelligence (AI) technology in music video creation.
Fused with a sparse display of human creativity, Nova emphasises the influence of AI’s assistance within the realm of music video creation. Tag-teaming an AI-designer, Damola Rufai, the official music video for his recent CTL song is an assuring hope for the adoption of AI tech in African music.
The CTL video transports viewers into a surreal and ethereal realm, where vibrant colours, intricate patterns, and fluid movements seamlessly intertwine. The visuals morph and evolve in perfect sync with Nova’s enchanting melodies, creating a synesthetic experience that transcends the traditional music video format.
Building on the momentum of his sophomore project S.T.A.Y II and follow-up singles including Want It All and Precious Diamond II, the CTL music video showcases Nova’s commitment to pushing artistic boundaries and exploring new frontiers of creativity
In a chat with Weekend Beats, Nova said: “I broke my jaw back in September-been healing. However, it has been quite a journey. After getting 3 metal plates installed on my jaw, I didn’t feel as confident working on music, creating visuals, or performing live. I’ve always been drawn to the intersection of art and technology, however my recent experience inspired me to innovate and tap into new ways to connect with my listeners.
“AI has been driving conversations across the music industry in 2023, with artists and labels divided on how this technology could shape the future of our industry. Intrigued by the potential of generative AI tech, I decided to partner with Nigerian-based designer, Damola Rufai to delve into uncharted territories and create something truly unique. I believe this collaboration represents the future of artistry, where human creativity and AI can coexist to produce breath-taking experiences.”
