Sheraton Lagos set to enthrall afrobeat enthusiasts with ‘Femi Kuti Live Concert’
The event, curated in partnership with media and entertainment company Chocolate City Group, the critically acclaimed singer, songwriter, instrumentalist and four-time Grammy award nominee, will enthrall music lovers, Afrobeat enthusiasts and members of Marriott International’s award-winning loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG), with an exclusive live performance of his seventh studio album, One People One World.
Speaking about the event, Chief Sales and Marketing Officer, Middle East and Africa, Marriott International, Neal Jones said, “We are committed to creating unforgettable moments for our loyal members, and what better way to do that than to connect with them through their passions.”
“This is an opportunity for us to engage with our loyal members and build a strong emotional connection with them by creating a once-in-a lifetime experience while amplifying the benefits of our Loyalty Programs.
Through this very special experience created by Sheraton Lagos Hotel, we want our members to carry back a memory that ties back to the destination and our brand,” he added.
He explained that Marriott International in recent has focused on stepping up its experiences game, creating exclusive moments that help connect with members through their passions, be it culinary, music or sport.
“From Masterclasses with renowned chefs, mixologists, DJs and photographers to behind the scenes access to concerts, to experiences around your favorite sport or an immersive experience of the local cuisine or culture, there is a lot to explore and discover what makes travel more enriching,” Jones stated.
According to Edward Israel-Ayide, Senior Marketing Manager Chocolate City Group, “Chocolate City is happy to collaborate with Marriot International and Sheraton Lagos to give its guests and Marriott International loyalty members an exclusive live music experience with its artiste and Afrobeat legend, Femi Kuti.
“His music and brand embody Africa’s rich culture and we have tried to replicate that in the set up, management and curation of the event.
We expect guests to remember the event for the energy and excitement that Femi’s music brings,” he said.
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