StarTimes partners One Championship to screen Mixed Martial Arts (MMA)
One of Africa’s pay TV operators, StarTimes has partnered ONE Championship for broadcast rights of its martial arts sports media property. According to the deal, StarTimes will screen the world-class MMA (Mixed Martial Arts) content to its various fans across Africa. Both local and international content revolving around the MMA talents will be showcased.
CEO of ONE Championship, Victor Cui revealed: “ONE Championship continues to push the boundaries of mixed martial arts (MMA) in Asia by extending our reach to fans of the sport in Africa. There is huge potential for growth in Africa and obviously in China where we have focused our efforts. The growth of the sport of MMA is one of the key factors in helping nations develop their local sporting industries and ONE is proud to lead the charge.”
Vice President of StarTimes, Guo Ziqi said: “As the most influential and fastest-growing digital TV operator in Pan-Africa, StarTimes has been dedicated to bringing exciting sports content and quality service to African audiences. As MMA and combat sports like boxing are gaining popularity in Africa, we built our Sports Arena channel into a channel dedicated to these sports.”
StarTimes Nigeria COO, Tunde Aina, in his remark said, “African MMA athletes are also excited to have great opportunities to be seen in action by their fans back home. ONE Championship is truly a world-class promotion and one of the biggest internationally.
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