My Beautiful Africa, ELKEN Global unite to transform wellness tourism

In a significant development for Africa’s tourism sector, My Beautiful Africa has partnered with wellness innovator ELKEN Global to enhance travel experiences with focus on health and wellness.

This collaboration will introduce the Hydromi water purification system—revolutionary in its use of hydrogen reverse osmosis technology—at select wellness locations within My Beautiful Africa’s extensive network.

Founder and COO of My Beautiful Africa, Clara Chinwe Okoro, noted that this partnership complements the company’s Smart Tourism initiative, which utilizes technology to enhance travel experiences. Together, they are creating a unique blend of wellness and adventure, making Africa an exciting choice for those seeking transformative travel.

Okoro said: “This collaboration with ELKEN Global is a natural fit for My Beautiful Africa’s mission, which is driven by a major key pillar, Smart Tourism.

“My Beautiful Africa promotes the leveraging and harnessing of advanced technologies to create seamless travel experiences that connect visitors with the heart of Africa, from AI-powered itineraries to digital platforms that simplify bookings, to software that powers different processes across board in the value chain and verticals of the travel and tourism industries.”

The system provides hydrogen-infused purified water, promoting optimal hydration and offering advanced health benefits for travellers focused on wellness.

As wellness tourism continues to gain traction globally, the integration of Hydromi and other ELKEN products is set to redefine Africa as a destination for health-conscious travellers.