In a digital landscape ruled by creativity, it is critical for professionals to balance aesthetic prowess with business savvy.The visionary behind the Business of Photography (BOP) Conference, Kola Oshalusi, said this during a briefing to announce the 2025 edition of the yearly programme billed for September 15 to19, 2025, in Lagos.
  
“The thematic preoccupation, ‘the Art of Enterprise’ represents our dedication to empowering visual storytellers to craft not just their art, but successful ventures. The idea is to ignite that powerful synergy among African creatives. This conference is a must-attend for both emerging and established photographers, videographers, creative entrepreneurs, content creators, media professionals, brand strategists, marketers, art directors, and anyone involved in the business of visual storytelling. If you’re passionate about transforming your creative skills into a thriving enterprise, the BOP Conference is where you need to be,” Oshalusi noted.
  
Founded with a mission to illuminate the wealth of opportunities within the creative industry, the Business of Photography Conference focuses on empowering photographers with a business-oriented approach.
  
The oncoming BOP conference is set to take industry talents into the dynamic world where creativity meets entrepreneurship in Africa’s booming visual arts scene. BOP Conference 2025 will bring together photography maestros, visionary filmmakers, influential brand leaders, innovative policymakers, and keen investors from across the continent for this three-day electrifying event. The BOP conference will feature an ecosystem of growth with stimulating masterclasses, insightful panel discussions, enriching networking sessions, and breathtaking exhibitions –all crafted to provide essential business acumen while fueling creative fire.
  
Building on its legacy of previous successful editions, BOP remains at the forefront of advocating photography’s pivotal role in Nigeria’s and Africa’s socio-economic growth. The visual arts sector is more than just expression – it’s a robust avenue for job creation, culture preservation, and presenting Africa’s creative genius on the global stage.