Arewa24 expands viewership of Hausa culture

As the world commemorates International Hausa Day, it is fitting to recognise the monumental contributions of Arewa24, the largest Hausa satellite TV station with a global viewership exceeding 45 million.

Ranar Hausa Ta Duniya began in 2015, when BBC Hausa staff member Abdulbaki Aliyu Jari and some of his friends on social media declared the day as an opportunity for Hausa speakers to gather and discuss the progress and challenges the language faces in the 21st century.

Since its inception, Arewa24 has been a beacon of cultural preservation, promoting the Hausa language and enriching the lives of its viewers through diverse and engaging contents.

Speaking on the issue, Deputy CEO & Chief Commercial Officer, Network AREWA24 Limited, Celestine Umeibe, said: “Arewa24 stands out for its commitment to broadcasting high-quality Hausa language programmes that reflect the values, traditions, innovations, globalisation and everyday experiences of the Hausa-speaking community across the globe.

“With popular shows like Mata A Yau, Gari Ya Waye, Zamantakewa, Jan Z among others, the station not only entertains but also educates its audience on various social issues.’’

He stated that through dramas, TV series, and movies like Dadin Kowa, Kwana Chasa’in, Arewa24 tackles important topics such as health, education, and social justice among others while showcasing the Hausa traditional systems and today context situation and cultural heritage of the Hausa people.

“Arewa 24 also highlights the vibrant cultural activities and thriving businesses within the Hausa community, further solidifying its role as a Hausa language and cultural ambassador on the global stage.”