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As he continues his ambassadorial efforts for the Cognac powerhouse, Martell, Davido has featured in the next film stint in the Martell Be The Standout Swift campaign. This latest visual installment is designed to showcase the audacity of the Afrobeats superstar and shed light on what it means to challenge conventions and pave the path for those that follow.
“As a singer and songwriter, my mission is to show the new generation that the possibilities are endless, and my partnership with Martell is another opportunity to pay tribute to the legacy I have created with my music and community,” Davido tells Weekend Beats.
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“My hope is that the Standout Swift Story inspires people to pave their path and challenge the status quo, not just for their benefit but for the benefit of those around them.”
For Martell, a Standout Swift is someone who seeks to open up doors for and within the communities around them. Paying homage to this expression and Davido’s mantra – ‘We Rise By Lifting Others’, the film also features members of Davido’s crew who has reached international prominence due to the superstar’s impact.
“We have a deep understanding of the challenges being faced by the new generation hence, we remain passionate about driving positive change amongst them and the ‘Standout Swift’ campaign further mirrors our commitment to fulfilling this,” said Sola Oke, Managing Director of Pernod Ricard Nigeria.
