Davido’s generosity is not a promotional stunt — DMW PR, IamDre
Davido’s Public Relations Officer, Aladegbola Oluwasegun, popularly known as IamDre, has debunked claims that the globally acclaimed singer uses his generosity as a promotional stunt.
In a chat with Weekend Beats, the PR expert said Davido’s generosity has been a constant feature in his lifestyle, clearing controversies on the singer’s recent N250 million donation to Nigerian orphanages.
He said: “David (Davido) has been selfless from time. There is nothing like PR about his generosity. David is not the only generous artiste in the business but why do you think his name is the loudest? Davido is the news.
“The N250 million was never a PR stunt. It is his lifestyle. Davido jokingly made a video saying he has been uplifting people and it was high time they did the favour. All of a sudden he posted his bank details on his story and the game was on standstill. David was trending globally. That’s the power of OBO Lifestyle. At this point David is bigger than PR.”
The music professional also spoke about the influence of PR within the thriving ‘Afrobeats to the World’ movement.
He noted: “Now, most things that happen on the internet are PR’ed. We shape the industry and keep it flying higher. PR plays a major role in the game.
It is helping the music industry connect with a larger audience globally, with the help of the internet.” The DMW front man urged youths to also seek more opportunities within the music industry apart from singing, especially in PR.
“I urge more people to go take PR courses. It is a big business. Soon, it will become bigger and stronger. Together we can change Africa through our music and culture,” he added.