Heineken’s #OneLastTime party holds today
Poised to end the year in grand style, premium beer brand, Heineken, will on today host celebrities, media personalities and industry leaders to an exclusive party at the Heineken House, Ikoyi, Lagos to mark the end of an era.
Themed ‘One Last Time’, the strictly by invitation gig will be a celebration of the fun times and relationships built at the Heineken House. The party will also feature top Nigerian DJs, celebrities and also Heineken’s highly interactive music experience system – The Takeover.
Coming just weeks after the #HeinekenLiveYourMusic party which thrilled music lovers in Lagos, the Heineken House Lagos – One Last Time party is another reaffirmation of Heineken’s commitment to providing premium experiences to its consumers.
In its years of existence, the Heineken House, also a known as the Champion Planet, where football lovers are hosted on European Champion League match nights to an unprecedented football experience, became known as the premium home of new experiences and excitement to visitors, celebrities and industry leaders, who gather at the location to witness a range of the premium beer sponsored events and activities.
The Heineken brand continues to integrate its responsible consumption program, Enjoy Heineken Responsibly (EHR) into all activities, as part of its global brand-led approach to promote responsible consumption.
First launched in 2004, the EHR, is the flagship of the brand’s commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, the brand believes it should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
Hence, Heineken employees are ambassadors for its responsible consumption agenda and, around the world; many markets have developed tailored activations to spread the message locally.
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