In an industry where visibility often overshadows impact, Oluwagbotemi Moshood, a rising force in Africa’s PR and creative marketing space, is demonstrating that the real magic lies behind the scenes where strategy, culture, and execution collide.
Recently, Oluwagbotemi has played a central role in the successful staging of “Dear Father”, the debut production of The SUMI Group, a new theatre and entertainment powerhouse dedicated to telling African stories through theatre and film. The project, which ran for six sold-out
showtimes over two days at Woolwich Works in London, drew a record-breaking audience of over 5,000 people, marking one of the strongest turnouts for a Nigerian-led production in the UK. But long before the curtains rose in London, the work had begun in Lagos and so had his
involvement.
As the Head of Marketing and PR, Oluwagbotemi was deeply embedded in the project from the ground up. He was instrumental in developing content strategies tailored to each of the cast members, who included Nigerian heavyweights like; RMD, Kunle Remi, Idia Aisien, Tobi Bakre, Mike Edwards, Ronke Ojo, Akin Lewis, and Tomi Ojo. Each creative prompt and post was curated to reflect the actor’s personal style while driving interest and ultimately, ticket sales.
Bringing Dear Father, The Stage Play to life in London wasn’t just a career milestone. It was a powerful act of art and cultural export. One of the campaign’s most resonant moments came during a field campaign where he led the team to Abeokuta and Ibadan. There, he conducted street interviews, inviting everyday Nigerians to reflect on the memories, legacies, and life lessons shared with their fathers. These real-life reflections became the emotional backbone of the campaign, anchoring the fictional story in lived reality. In Abeokuta’s museum, he also filmed a special brand partnership callout,positioning Dear Father as a culturally significant project worth corporate backing.
Shortly after, he flew to London, not just to witness the production, but to manage on-ground execution from hosting strategic planning meetings with the venue production team at Woolwich Works to coordinating all media rounds with the cast. Platforms like The Beat FM London and TemsTalks offered vital exposure and community connection for the play’s rollout. Oluwagbotemi also coordinated six separate paid meet-and-greet sessions, overseeing everything from logistics to crowd engagement. And in an unexpected twist, he even appeared on stage as an extra playing one of Kunle Remi’s groomsmen during the play’s wedding scene.
“This project wasn’t just about putting on a show,” he says. “It was about translating Nigerian culture in a way that resonates globally, without losing its roots. For his contributions, he was named “Star Employee of the Month” at The SUMI Group within just two months of joining the company.
Oluwagbotemi , Dear Father is more than a line on a résumé. It’s a cultural landmark one that represents his continued mission to elevate African narratives through strategy, creativity, and cultural relevance.
As he sets his sights on more global projects, and with his passionate commitment to exporting the Nigerian culture to a global stage, it’s clear that his impact on the storytelling landscape is only just beginning.
