Ruger, Cavemen, Liquorose lead #LiveUncaged campaign

It was an exciting soiree, recently, as Tiger Lager unveiled five ambassadors from the entertainment scene to lead its #LiveUncaged campaign, which heralds the brand’s ‘Year of The Tiger.’

The new faces include former Big Brother Naija (BBNaija) star, Roseline Omokhoa Afije known as Liquorose, fast-rising afrobeat singer Michael Adebayo Olayinka, popularly known as Ruger, the award-winning alternative duo, the Cavemen and fashion icon, Noble Igwe.

With the #LiveUncaged campaign, the brand is calling on young Nigerians, urging them not to be held back by societal norms and traditions, to unleash their individuality and demonstrate fearlessness in the face of the odds stacked against them.

Speaking of the new ambassadors, Senior Brand Manager, Tiger Beer, Nigerian Breweries Plc, Beatrice Adeniran expressed her excitement, adding, “We are delighted to reveal these five bold mavericks who, against the obstacles in our society, have charted their own course and found their unique voices. Their journey depicts what living ‘uncaged’ truly means and this event is to celebrate and recognise them for their courage and unrelenting drive.”

She continued: “We promise that this campaign will offer an exciting ride for both lovers of our brand and the celebrities revealed. The year-long campaign will include media tours to cities across the country, Tiger beer pop up booths and surprise visits to premium locations, the Roar Live Experience, the Tiger Draught launch and a lot of other fun activities set to be unveiled as the year unfolds.

“We are expecting the finest and smooth campaign just as our brand is made with the finest ingredients to create a refreshing, full-bodied taste. Considered as one of the world’s fastest-growing premium beer brands, it is currently marketed in over 60 countries.’