In Nigeria’s evolving music industry, where emerging talents are constantly seeking ways to distinguish themselves, TJ Vybez is building an artistic identity around confidence, relatable lyrics, and contemporary African sounds.
With a discography that includes Illegal, Myself, Available, and Baddie contained in his Extended Playlist (EP) titled I Must Succeed, the singer is gradually expanding his creative footprint. His new song YAWA introduces another dimension to his artistry, combining energetic street expressions with messages of ambition, perseverance and self-belief.
As a rising Afrosounds artiste, TJ Vybez believes in originality, creativity and expressing real-life experiences through music. His sound is principally influenced by his environment, life challenges and the determination to succeed against all odds.
Beyond entertainment, he wants his music to reflect ambition, confidence and the realities of life. “I want people to listen to my music and feel something they can relate to,” he said.
According to him, YAWA was inspired by the idea of standing your ground and remaining focused on your journey. “Everybody has dreams, but along the way, you encounter distractions, competition and people who may not understand your vision,” the singer stated.
He described the song as an expression of confidence, survival and the determination to move forward despite challenges. “It’s a song people can enjoy, but there is also a message behind it.
“The message in YAWA is to encourage people to believe in themselves and never give up on their dreams. Life comes with challenges, but you cannot allow every obstacle to stop your progress. Sometimes you have to stay focused, work hard and trust the process,” he added.
Despite having a rich catalogue, the singer gave YAWA a cinematic music video rather than a conventional performance video that was directed by multiple award-winning filmmaker, Ino Moses, who created a meeting point between the song and a film that resonates with audiences.
Commenting on the visuals, TJ Vybez said he wanted to communicate something beyond the lyrics. “Music is powerful, but when you combine it with storytelling, people can experience the message differently. The idea was to create a video that people would not only watch because they enjoy the song, but also because they are interested in the story,” he explained.
On working with Moses, the singer said the director brought a filmmaking perspective to the project. “I wanted a director who understood storytelling and could interpret the energy of the music visually, and Ino Moses fit in.
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