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Woli Arole lands brand ambassador deal


For his style of comedy, which is filled with fun, laughter, riddles, and jokes that have endeared him to many people, TigerWit, a fintech, and brokerage firm has unveiled comedian and actor, Toyin Bayegun, better known as Woli Arole, as its brand ambassador.

The choice of Arole, the firm explained, is hinged on his character and longevity in the industry.


According to Director, TigerWit Africa, David Onaolapo, “his work ethic, personality, and character speak for him”, adding, “We want somebody who embodies the brand itself; it’s not just about the brand calling itself different or client-focused — we wanted someone who mirrors exactly what we do.”

“We look at what we stand for; we stand for clarity, accountability, character, and what is very lacking in the financial market— transparency. So we looked at what we stand for and we needed someone who can represent those qualities,” he added.

Also commenting on the development, the firm’s Head of Marketing, Kennedy Adetayo, said, “Arole is a very strong person. In terms of commercial value, he’s one of the most commercially accepted brands across Nigeria.”

“He’s been able to effectively pass across the brand to the audience across the years. And that’s one of the reasons we’re sure that this collaboration is going to be mutually beneficial,” he added.


In his acceptance speech, Woli Arole, said he was not carried away by the firm’s name or their partnership with Premier League champions, Liverpool FC.

“I actually checked out how they work and I think it’s a brilliant one. It separates them from the rest. There’s nothing like when you do what is transparent and people can see it. That is what you can represent in public.

“So when people ask me questions about it, I can say I am trading on the platform, too. When an influencer is involved himself, it preaches the authenticity and predictability of the brand. So I think if it’s not TigerWit, it’s nothing,” he said.


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