AFA Sports becomes Africa’s first Olympics sports apparel partner
Africa’s first sports apparel brand, AFA Sports, has been announced as the official apparel provider for the Nigerian delegation to the Olympics. The national apparels were unveiled to the world on Monday by Vice President Yemi Osinbajo in Abuja.
The historical deal makes AFA Sports the first indigenous African apparel partner to ever feature at the Olympics.
Announcing the partnership in Lekki, Lagos, Ugo Udezue, the CEO of AFA Sports said, “This is a golden opportunity and a golden moment not just for AFA Sports but also the Nigerian contingent. We are very passionate about the opportunity to represent our country and the African populace.
“We are proud to be actively participating on a global scale, and are excited to continue rendering active support to the development of sports, and in particular the Olympic games.
“We are also grateful to the Ministry of Sports for creating an enabling environment for local sports enterprise.”
AFA Sports support for Nigerian teams first began with providing apparels for the men and women national basketball teams to Afrobasket and the World Cup games. They moved to the men and women Volleyball teams, the Para-powerlifting federation and then the first ever African Knockout involving mixed martial arts and down to local athletes.
The outfit, which said it developed the humid-resist-fabric to keep the body cool in Africa’s extreme humidity, revealed that it conducted an extensive research on the Japanese climate in order to curate the best performance fabrics for the Olympics team, where the margins of success can come down to the athletics products.
“We are passionate about changing the narrative of the African story through a positive mindset while working diligently to create products that deliver in all facets at the international level,” Udezue said.
To match the uniqueness of the Games, AFA Sports revealed a line-up of kits, including tracks, jackets, shorts and sneakers created with combined elements of unique fabrics, distinctive designs and modern techniques.