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ELITEBOX opens state-of-the art boutique boxing gym in Lagos




The fitness boxing boom is spreading to Lagos, as ELITEBOX– the retro inspired studio opens its doors today.

Located in the heart of Victoria Island on the first floor of Ibukun House, Plot 1637 Adetokunbo Ademola, opposite Eko Hotels and Suites, this new breed of boxing gym has kept true to the traditions of the old school sport with a blend of retro equipment combined with modern kits.

A walk through the doors of ELITEBOX, it is evident that this is more than a gym but a lifestyle. It’s the latest example of boxing’s growing popularity among those who are aiming for toned biceps, discipline, focus and other attributes associated with the sports.

Over the past year, the demanding, full-body sport has been taking the fitness scene by storm—in New York City, Los Angeles, and now Lagos— with tons of celebrity fans who swear by its calorie-burning, muscle-building, and stress-relieving benefits. It is quite simply the training of choice that transcends from the everyday man or woman to the most revered in society. As we’ve seen the likes of Adriana Lima, Justin Trudeau and Michelle Obama put on the gloves and get busy.

Formidably well equipped, with a variety of strength, conditioning and functional fitness equipment, such as giant tyres, sledge hammers all sit on the dedicated artificial grass, which is easily noticeable as soon as you step in. The turnkey sparbar and aqua punch bags will keep you occupied with perfecting your boxing reactions and techniques.

A first of its kind in the country and a sneak peek into the never- ending ingenuity of ELITEBOX – the brain child of Rehia Giwa-Osagie, an ex- boxer himself recently featured on CNN. He hopes that the gym will revolutionise the way boxing is viewed in the country, through bridging the gap between beginners and professionals, all in one enclave.

According to Rehia, “Here at ELITEBOX, we live by a very simple mantra – Just BOX, no excuses or bruises. We push you hard and train you like a pro boxer, by equipping you with the right skillset while educating you on the sweet science. So we drop all excuses at the door. We push you to your limit but we keep you safe with no contact thus no bruises.”

He disclosed that classes will run daily and out of class facility use is also available at readily affordable prices to fit each person’s workout style and habit.

“Open to all, and with the unique no contract approach, the pay as you go option accommodates all your busy work schedules and gives you that much needed flexibility and above all a safe and friendly environment to train.

So if you want to get in shape fast why not pick up a new sport that kits you out with priceless self defense skills and gets your inner and outer confidence levels through the roof,” he added.

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