In a remarkable recognition of excellence in grassroots sports development, three outstanding administrators have been shortlisted for the prestigious “Grassroots Football Administrator of the Year” award. Samuel Olatunji Okuku, Shokoya Olayinka Olusoji, and Tony Pemu have emerged as the frontrunners in this category, showcasing exceptional dedication to fostering football talent at the grassroots level.
The award, organised by Tosmicom Sports Agency, is designed to celebrate individuals and organizations making significant contributions to grassroots and school sports in Nigeria.
Samuel Olatunji Okuku

Samuel Olatunji Okuku is a visionary football administrator whose groundbreaking initiatives have redefined grassroots football development in Nigeria.
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With a passion for discovering and nurturing young talent, Okuku has consistently championed the importance of providing a robust platform for young players to showcase their skills. His efforts have been instrumental in creating opportunities for aspiring footballers to transition to professional levels. His story and vision for grassroots football excellence have been detailed in The Guardian’s recent feature.
Shokoya Olayinka Olusoji

Shokoya Olayinka Olusoji is a multifaceted sports administrator with over two decades of experience in football coaching and management. A graduate of biology education from the University of Lagos and a holder of a Higher National Diploma in sports management from the National Institute for Sport, Lagos, he has combined education with his passion for sports.
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As the Founder and CEO of the Elite Schools Cup (ESCACUP) Competition, Shokoya has successfully run one of Nigeria’s most impactful private school football tournaments since 2018. In addition, his consultancy firm, Davidhall Management, continues to provide specialized services in sports management. Beyond sports, Shokoya is also a minister at The Redeemed Christian Church of God, Apapa Family, Lagos.
Tony Pemu

With over three decades of experience in business leadership and sports administration, Tony Pemu has become a trailblazer in grassroots sports. As the CEO of Hideaplus Ltd, Pemu has played a pivotal role in organizing and managing high-profile school sports events.
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His notable achievements include successfully running the Zenith Bank Delta Principals Cup since 2017 and conceptualizing the National Principals Cup in 2021. His extensive experience spans real estate, business financing, and project management, making him a versatile leader in the sports ecosystem.
The winner of the award will be announced at the upcoming Sports Excellence Awards, a flagship event by Tosmicom Sports Agency aimed at celebrating individuals driving change and fostering talent in grassroots sports.
This recognition of these administrators underscores their commitment to the growth and development of football in Nigeria, with each nominee bringing a unique and impactful approach to nurturing young talent.