Kwesé partners Nigeria Info for the 2018 FIFA World Cup
Femi & The Gang to provide live radio commentary for 32 free-to-air matches
Kwesé has entered an agreement with the Aim Group, owners of Cool FM, Wazobia FM, Nigeria Info and Arewa Radio, to broadcast the 32 free-to-air (FTA) matches of 2018 FIFA World Cup Russia live on radio.
The Radio Rights Sub-licence agreement was signed at the Nigeria Info studio in Lagos at the weekend.Kwesé’s exclusive free-to-air channel, Kwesé Free Sports (KFS), will provide the feed and Nigeria Info’s celebrated “Femi & The Gang” crew will be the voice of the radio commentary on Aim Group stations in Lagos, Port Harcourt, Abuja and Kano.
Kwesé Free Sports (KFS) is a 24-hour sports TV station that transmits on UHF channel 32 in Lagos, but this partnership extends the station’s presence to radio, giving millions of Nigerians access to enjoy the 2018 FIFA World Cup commentary in English language, Pidgin English and Hausa.
General Manager, Kwesé Free Sports Nigeria, Chichi Nwoko said: “We are excited to be bringing millions of Nigerians 32 of the 64 World Cup matches live, and in partnership with Nigeria Info. Through Kwesé’s multi-platform offering, one of which is the Kwesé Free Sports channel, we are committed to ensuring that all Nigerians get to enjoy the 2018 FIFA World Cup.”
“We are calling on all Nigerians to unite behind the Super Eagles and other African teams in their quest for glory. As a result, the 32 free-to-air matches include all Super Eagles’ and African teams’ matches, select matches from the quarter-finals, semifinals stages and finals, as well as the opening and closing ceremonies,” she added.
Live radio broadcasts will take place from the Nigeria Info studio in Lagos and all Nigeria Info and Wazobia FM stations across the Country as well as over 38 stations that will hook up to the feed.
CEO of Cool FM, Wazobia FM, Nigeria Info & Arewa Radio, Serge Noujaim said: “This is a momentous development for the radio audiences across Nigeria, especially listeners of Nigeria Info as we witness the country’s premier sports presenters Femi & The Gang drive the commentaries from our studios to all of Nigeria.
To make it even grander, we are adding pure Pidgin commentaries on our Wazobia FM stations across Nigeria as well as Hausa commentaries on our purely Hausa station, Arewa Radio, in Kano.We are proud to work with Kwesé as 2018 FIFA World CupTM radio partner and to pull in a nationwide network for a joint broadcast to cover every corner of the country”. Kwesé Free Sports is a part of the largest and only pan-African free-to-air (FTA) network available in more than 25 countries in Africa.
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