QNB group appoints Neymar as global brand ambassador
Brazilian football star and Paris Saint Germain player, Neymar Jr, has been appointed the Middle East and Africa’s largest financial, QNB Group’s Global Brand Ambassador.
Neymar Jr’s selection as QNB’s latest Global Brand Ambassador is a reflection of the Bank’s commitment to enriching the lives of its customers through its growing network of international branches around the world and motivating them to persevere and pursue their dreams through the inspiring image of an exceptional player.
The exclusive partnership was signed by Mr. Yousef Darwish, General Manager of QNB Group Communications, and Mr. Neymar Silva Santos, Owner of NR Sport & Marketing, during the signing ceremony held recently at QNB branch in Paris.
The agreement grants QNB all exclusive marketing rights of Neymar Jr as a Brand Ambassador of all the Group’ s marketing campaigns and advertising platforms in which he will appear across its major businesses.
The partnership with Neymar Jr underpins the bank’s key values that reflect its commitment and passion to provide its global community of customers around the world with the best banking products and raise its US $4.2bn valued brand’s visibility in support of its vision to become a leading bank in the Middle East, Africa, and Southeast Asia by 2020.
General Manager of QNB Group Communications, Mr. Yousef Darwish, said: “We are delighted to welcome Neymar to the QNB family; a man who shares many of the same values with our brand and who is always looking for opportunities to reach greatness. Named one of the 100 most influential people in the world, Neymar Jr is a true sport icon that inspires fans worldwide to strive to reach the ultimate standards of excellence.
“Neymar Jr is undoubtedly the best brand Ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers. This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
Neymar’s father, Neymar Santos Sr, said: “We are very pleased to be partnering with QNB. Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game.”