At ANJET seminar, stakeholders advocate for tourism ministry, digital marketing
Stakeholders in the travel, tourism and hospitality sectors in Nigeria have advocated for creation of a separate ministry of tourism, which they argued would help in advancing the sector.
Brands must embrace digital marketing to connect with audience, says expert
The Group MD, Brandlife Limited Julius Agenmonmen, has urged brands to embrace digital marketing techniques to connect with their target audience.According to him, “The marketing industry is growing tremendously and over the last decade a lot of progress has been recorded in the Nigerian online
Burna Boy, Rema Up For BET Award 2020
- Drake Leads With Six Nominations, Beyonce, Usher, Others Make List Ahead of this year’s BET Award, organisers have released list of nominees with Canadian rapper Drake leading the pack with six nominations. This year’s nominees reflect an abundance of creative expression and black excellence across music, television, film, sports, and philanthropy. The awards will simulcast Live…
Firm partners LASPOTECH to train over 100 students on digital marketing
Pentacept Enterprises, a digital marketing agency in Nigeria has partnered Lagos State Polytechnic (LASPOTECH), Isolo Campus to train over 100 students. The digital marketing training was organized by the marketing department, School of Part-time Studies Regular (SPTSR) of LASPOTECH. Speaking at the flag-off of the training, the president of the department, Ms Iyi Esther said,…
Tour company advocates digital marketing
Grosvenor Travels and Tours, a registered tourism company founded in 2018 has stressed the need for digital tourism marketing in Nigeria. The fully digitally inclined travels and tours service provider, which has primed itself in providing cost-effective travel and tourism services to her clients through the use of advanced technology tools and professional expertise, stressed…
Five digital marketing predictions for African brands in 2019
It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more…
DigifyPro churns out trainees on digital marketing
DigifyPro Nigeria has churned out its second batch of digital marketing trainees who are to embark on three months internship in various firms within the country.
From music, the Art Alades step up big on marketing communications
For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…
Digital marketing experts to train professionals in Lagos
The Algorhythm Academy, a digital marketing institution, will hold a 13-week training in Lagos from June 16 to September 15, 20I8 between 10:00 am and to 5:00 pm daily.It targets digital marketing professionals, marketing and sales professionals, business owners, entrepreneurs, graduates and undergraduates....
‘Brands spend less than 2% on digital marketing’
With the evolution and multifunction of digital devices and media leading to changes in consumer behaviour, businesses need to update their market strategies to be relevant in the global community.
Muslim youths tasked on entrepreneurship, digital marketing
A non-governmental organization, Forum for Empowerments of Muslim Students (FEMS), has embarked on programmes and activities geared towards empowering the youths across the country with a view to build visionary leaders that will foster Nigeria’s march towards sustainable development.