For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…

Top Nigerian marketers, CEOs, entrepreneurs, brand owners, representatives and consultants last weekend converged on Ikeja, Lagos for the sixth edition of the Marketing Edge National Stakeholders Summit.

The Algorhythm Academy, a digital marketing institution, will hold a 13-week training in Lagos from June 16 to September 15, 20I8 between 10:00 am and to 5:00 pm daily.It targets digital marketing professionals, marketing and sales professionals, business owners, entrepreneurs, graduates and undergraduates....

With the evolution and multifunction of digital devices and media leading to changes in consumer behaviour, businesses need to update their market strategies to be relevant in the global community.

A non-governmental organization, Forum for Empowerments of Muslim Students (FEMS), has embarked on programmes and activities geared towards empowering the youths across the country with a view to build visionary leaders that will foster Nigeria’s march towards sustainable development.

InstinctWave, publisher of MarketingWorld magazine, is set to unveil the top 25 marketing professionals in West Africa. This will happen at this year’s edition of the magazine’s award night slated for November 3 at Kempinski Ambassador Hotel, Accra, Ghana.

I delight in coaching and mentoring young people especially women. I am involved in a lot of “on the spot mentoring”, structured coaching and long term mentorship program that foster learning and growth.

Remember, social media is not like the traditional media which operates from one source to many receivers and leaves no room for feedback. Social media is all about engagement; it operates from many sources to many receivers.