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experiential marketing

17 Nov 2018
For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…

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Disgraced R&B singer R. Kelly was sentenced to 30 years in prison Wednesday for leading a decades-long effort to recruit and trap teenagers and women for sex. Judge Ann Donnelly handed down the term in the Brooklyn federal court nearly a year after the 55-year-old Kelly was convicted by a New York jury. "The verdict…
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A Mexican reporter was shot dead on Wednesday in the violence-plagued northeastern state of Tamaulipas -- the 12th journalist killed so far in a particularly bloody year for the country's press.
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The Federal Executive Council (FEC) has approved projects to shore up power supply across the country.
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Before we get started, note that K-Fashion is simply Korean fashion. Three words that should come to mind when we hear K-fashion are elegant, graceful, and classy. It basically embodies the fusion of traditional style and modern fashion to create ingenious apparel. The sense of style is rather conservative, what I call a "delicate aesthetic,"…
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FTX Token Fans Start FTT DAO HONG KONG SAR, 29 June 2022 -/African Media Agency(AMA)/- FTT DAO, a community-led ecosystem DAO, has received 250,000 $FTT, worth approximately $7 million USD, in community donations to help kick start its activities. A number of community contributors participated in the donation to help grow FTT DAO. Through this donation, which…